E-commerce Email Marketing Specialist

Our client is seeking a creative and analytical E-commerce Email Marketing Specialist to join their team in Sandton, Gauteng . This role is responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, customer retention, and sales for the company's online store. The ideal candidate will have a strong understanding of email marketing best practices, segmentation, automation, and analytics, with a passion for crafting compelling content and nurturing customer relationships.

This is an exciting opportunity to contribute to the success of a growing e-commerce brand in the heart of Sandton .

• Develop and execute a comprehensive email marketing strategy aligned with e-commerce objectives, including promotional campaigns, lifecycle marketing, and nurture sequences.
• Segment customer databases and create targeted email campaigns based on behavior, demographics, and purchase history.
• Design, write, and edit engaging email content, subject lines, and calls-to-action that resonate with the target audience.
• Set up and manage email automation workflows (e.g., welcome series, abandoned cart reminders, post-purchase follow-ups).
• Monitor, analyze, and report on key email marketing metrics, such as open rates, click‑through rates, conversion rates, and ROI.
• A/B test various elements of email campaigns (subject lines, content, send times, segmentation) to optimize performance.
• Ensure compliance with email marketing regulations (e.g., POPIA) and maintain list hygiene.
• Collaborate with the marketing and design teams to ensure brand consistency and compelling visuals in email campaigns.
• Stay up‑to‑date with the latest trends and best practices in email marketing and e-commerce.

• Proven experience as an Email Marketing Specialist or similar role, with a focus on e-commerce.
• Demonstrable success in developing and executing email marketing campaigns that have driven engagement and sales.
• Proficiency in using email marketing platforms (e.g., Mailchimp, Klaviyo, Active Campaign).
• Strong understanding of email marketing best practices, segmentation, automation, and analytics.
• Excellent copywriting and editing skills in English, with the ability to craft persuasive marketing messages.
• Familiarity with A/B testing and data analysis.
• Basic knowledge of HTML for email is a plus.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

• Competitive salary package within the Gauteng region.
• Hybrid work model offering a blend of office-based and remote work.
• Opportunity to play a key role in driving customer retention and sales for an e-commerce business in Sandton .
• Professional development and training opportunities in email marketing and CRM.
• A collaborative and innovative team environment.