E-commerce SEO Specialist

Our client is seeking a skilled and analytical E-commerce SEO Specialist to enhance their online presence from their Randburg, Gauteng office. This role is crucial for driving organic traffic and improving search engine rankings for the company's e-commerce website. You will be responsible for developing and implementing comprehensive SEO strategies, including on-page optimization, technical SEO, and content strategy, with a clear focus on maximizing conversions and sales.

The ideal candidate possesses a deep understanding of search engine algorithms, SEO tools, and e-commerce best practices. This is a fantastic opportunity to make a tangible impact on the online visibility and success of a growing e-commerce business in Randburg .

• Develop and execute data-driven SEO strategies to improve organic search rankings and drive qualified traffic to the e-commerce website.
• Conduct in-depth keyword research and analysis to identify opportunities and inform content creation and optimization efforts.
• Perform on-page SEO audits and implement optimizations for product pages, category pages, blog posts, and other website content.
• Address technical SEO issues, including site speed, mobile-friendliness, crawlability, and indexation.
• Develop and manage link-building strategies to enhance website authority and domain rating.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing regular reports with actionable insights.
• Stay current with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated into all aspects of the website and content strategy.
• Analyze competitor SEO strategies and identify opportunities to gain a competitive advantage.

• Proven experience as an SEO Specialist or similar role, with a strong understanding of e-commerce SEO.
• Demonstrable success in improving organic search rankings and driving traffic and conversions through SEO initiatives.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Solid understanding of technical SEO, on-page optimization, and off-page SEO strategies.
• Experience with keyword research, content optimization, and link building.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide strategic recommendations.
• Excellent written and verbal communication skills in English.
• Familiarity with HTML, CSS, and website structure is beneficial.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

• Competitive salary commensurate with experience in the Gauteng region.
• Hybrid work model offering flexibility between office and remote work.
• Opportunity to significantly impact the online visibility and success of an e-commerce business in Randburg .
• Access to professional development and training in SEO and digital marketing.
• A collaborative and growth-oriented work environment.