E-commerce Content & SEO Specialist

About the Role Our client, What Jobs Direct, a leading entity in the e-commerce and social media domain, is seeking a talented and detail-oriented E-commerce Content & SEO Specialist to join their team in Port Elizabeth, Eastern Cape
. This role is integral to enhancing our online presence and driving organic traffic through compelling content and robust search engine optimization strategies. You will be responsible for creating engaging product descriptions, blog posts, landing pages, and other marketing collateral, while also implementing SEO best practices to improve search engine rankings and website visibility. The ideal candidate will possess a strong understanding of SEO principles, keyword research, content marketing, and on-page/off-page optimization techniques.

A passion for writing, a keen eye for detail, and a data-driven approach to content strategy are essential. You will work collaboratively with marketing, product, and web development teams to ensure our online content is not only informative and engaging but also optimized for search engines. This position offers an exciting opportunity to contribute significantly to the online success of a thriving e-commerce business in Port Elizabeth
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• Develop and execute a comprehensive content strategy that aligns with SEO best practices and business objectives.
• Create high-quality, engaging, and keyword-optimized content for product pages, category pages, blog posts, website copy, and marketing emails.
• Conduct thorough keyword research to identify relevant terms and opportunities for content creation and optimization.
• Implement on-page SEO elements, including meta titles, descriptions, header tags, and internal linking strategies.
• Monitor and analyze website traffic, keyword rankings, and SEO performance using tools like Google Analytics and Google Search Console.
• Identify and implement off-page SEO strategies, including link building and brand mentions.
• Optimize existing website content for improved search engine visibility and user engagement.
• Collaborate with designers to create visually appealing content that aligns with brand guidelines.
• Stay current with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Work with the marketing team to develop and execute content promotion strategies.

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• 2-4 years of proven experience in content creation and SEO, specifically within an e-commerce environment.
• Demonstrable experience in keyword research, on-page optimization, and content strategy development.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Understanding of HTML and CSS is a plus.
• Ability to analyze data, interpret results, and provide actionable recommendations.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A creative mindset with a passion for creating compelling online content.
• Team player with good communication and collaboration skills.

• Competitive annual salary of R .
• Hybrid work model offering a balance between office and remote work in Port Elizabeth, Eastern Cape
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• Opportunity to work with a leading e-commerce company and its diverse product catalog.
• Professional development opportunities, including SEO and content marketing workshops.
• Supportive and collaborative team environment.
• Paid vacation and public holidays.
• Employee discounts on company products.
• Be part of a growing company shaping the online retail landscape.