Manager Growth Marketing

Job Title:
Manager Growth Marketing

This position has a hybrid 3/2 work schedule located in the Woodmen Life Tower.

Woodmen Life is looking to hire a Manager Growth Marketingto join our team!The Manager, Growth Marketing leads the strategy and execution of Woodmen Life’s national, regional, and local advertising and integrated marketing efforts. Using data and testing, this position drives awareness, engagement, and growth by attracting new customers, increasing conversions and strengthening customer retention. Responsible for all aspects of marketing and advertising, including social media, email marketing, digital media (search, display, web, etc.),

budgets, research, strategy, agencies, vendors, and staff. Ensures all marketing and advertising activities and materials are compliant with applicable regulations, industry standards, and organizational policies.

Woodmen Life is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, Woodmen Life has been dedicated to helping hardworking Americans secure their families’ financial futures and leave a lasting legacy. As a purpose‑driven, not‑for‑profit life insurance company, our commitment is to our members and the communities they call home.

As a member of the Woodmen Life family, you’ll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. Apply today to learn more!

We are looking for someone to:

• Leads the development and execution of a seamless, multi-dimensional digital advertising strategy that increases brand awareness, lead generation, and recruiting efforts.

• Manages marketing programs and campaigns from start to finish, coordinating with creative and external agencies.

• Recruits, trains, and mentors marketing staff (advertising, digital media, social media, email/CRM marketing) while coordinating closely with the creative and communications/PR teams.

• Designs multi-channel marketing plans (digital, print, social media) that align with overarching business goals.

• Provides strategic oversight for the creation and implementation of national, regional and local marketing campaigns using digital advertising, social media, SEM, direct mail, email, and print advertising.

• Consults with and educates Sales Force, Home Office business units, and subsidiaries regarding marketing and advertising.

• Allocates and manages marketing funds across various channels to maximize Return on Investment (ROI).

• Oversees the development and implementation of Woodmen Life’s advertising policy and advertising standards; consults and partners with Compliance team when needed.

• Monitors performance using analytics tools and AI insights to track Key Performance Indicators (KPIs), such as conversion rates and lead generation.

• Identifies trends

• Establishes standards and processes for corporate marketing research activities including reporting results and insight to upper management.

• Marketing and advertising liaison to corporate leadership and Sales Force in support of marketing activities, including presenting reports, analysis, and recommendations.

• Meets expectations for attendance and punctuality in accordance with the expectations established by supervisor and Woodmen Life policy.

• Performs other duties as assigned by management.

We need someone who has:

• Bachelor’s degree in advertising, journalism, marketing management, or equivalent degree.

• Minimum 10 years of experience in digital and traditional advertising.

• Experience in the insurance or financial services industry is strongly preferred.

• Professional Certificate in Digital Marketing through Digital…