Product Marketing Manager

Requisition  About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid,Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas
-41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at   This role in summary

Whirlpool is currently seeking a qualified candidate for  the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.

This role will be based in Benton Harbor, MI, onsite. The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life s person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, Kitchen Aid, Maytag, and Amana).

Your responsibilities will include

Lead cross functional teams that deliver new Cleaning products to market

Harness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers

Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics

Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)
Minimum requirements

Bachelor’s Degree3+ years of experience in marketing, brand management, product management or engineering

Preferred skills and experiences

Bachelor’s Degree in Marketing Growth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively

Excellent critical thinking, sound business judgment, and decisive problem-solving abilities

Proven success operating and delivering results in a fast-paced, matrixed global organization

Strong strategic acumen with the ability to turn data and insights into actionable business strategies

Highly collaborative approach with a strong track record of building cross-functional partnerships

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy
- Early Childhood Center (depending upon availability - additional costs required).Additional information

Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Always On Flexibility
- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere
- Minimum of one-week increments for a total of two weeks per year.

Sabbatical
- Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, Linked In, Instagram and You Tube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Department:

Marketing )