Remote Lead Content Strategist - WhatJobs Direct

Our client, a globally recognized leader in educational technology, is seeking an experienced Lead Content Strategist to spearhead their content initiatives. This role is fully remote, offering the flexibility to work from anywhere, though the company has a significant presence in East London, Eastern Cape . The Lead Content Strategist will be responsible for developing and overseeing the execution of a comprehensive content strategy that aligns with business goals, enhances brand authority, and drives user engagement across multiple platforms.

This leadership position requires a visionary thinker with exceptional writing, editing, and strategic planning skills, coupled with a deep understanding of SEO, audience segmentation, and content lifecycle management. You will guide a team of content creators and collaborate virtually with various departments to ensure high-quality, impactful content delivery. This is an unparalleled opportunity to shape the voice and narrative of a leading EdTech brand from a remote setting.

• Develop and own the overarching content strategy, including content pillars, editorial calendar, and distribution plans.
• Lead and mentor a team of content writers, editors, and SEO specialists.
• Define content goals and KPIs, and establish processes for measuring content performance and ROI.
• Conduct audience research and competitive analysis to identify content gaps and opportunities.
• Ensure all content is optimized for search engines (SEO) and user experience.
• Collaborate with product, marketing, and sales teams to ensure content aligns with business objectives and customer needs.
• Oversee the creation of diverse content formats, including blog posts, whitepapers, case studies, website copy, video scripts, and social media content.
• Establish and maintain brand voice, tone, and style guidelines across all content.
• Manage content lifecycle, including creation, optimization, repurposing, and archival.
• Stay ahead of industry trends in content marketing, SEO, and digital media.

• Master's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 7 years of experience in content strategy, content marketing, or a related field, with at least 2 years in a leadership role.
• Proven track record of developing and executing successful content strategies that drive measurable business results.
• Expertise in SEO best practices, keyword research, and content optimization techniques.
• Strong understanding of content management systems (CMS) and digital publishing workflows.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience managing and mentoring creative teams in a remote environment.
• Proficiency with analytics tools (e.g., "Google Analytics") to measure content performance.
• Excellent strategic thinking, communication, and interpersonal skills.
• Experience in the EdTech industry is highly desirable.

• Highly competitive salary and potential for significant performance bonuses.
• Fully remote work environment with the flexibility to work from anywhere.
• Opportunity to lead content strategy for a renowned educational technology company.
• Generous budget for professional development, conferences, and learning resources.
• Access to best-in-class content creation and analytics tools.
• Comprehensive health, dental, and vision insurance.
• Unlimited paid time off policy.