E-commerce Paid Search Specialist

Our client is looking for a results-oriented E-commerce Paid Search Specialist to join their fully remote team. This role is central to developing, implementing, and managing highly effective paid search campaigns that drive qualified traffic and maximize return on ad spend (ROAS) for our client's e-commerce platform. You will be responsible for all aspects of paid search, from keyword research and campaign setup to bid management, ad copywriting, and performance analysis across platforms like Google Ads and Bing Ads.

As a fully remote position, you will collaborate with a distributed team, leveraging your expertise to achieve ambitious growth targets. The ideal candidate possesses a deep understanding of PPC strategies within the e-commerce context, strong analytical skills, and a passion for continuous optimization. We are seeking a data-driven individual who can translate campaign performance into actionable insights and drive incremental revenue for our client's online business.

This is an excellent opportunity to take ownership of significant paid search initiatives and contribute directly to the success of a thriving e-commerce company.

• Develop and execute paid search strategies across Google Ads, Bing Ads, and other relevant platforms to drive e-commerce sales.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify new campaign opportunities.
• Create compelling ad copy and landing page recommendations to improve click-through rates (CTR) and conversion rates.
• Manage daily bid management, budget allocation, and campaign optimization to ensure maximum ROAS.
• Monitor campaign performance daily, analyze data, and generate regular reports with insights and recommendations for improvement.
• Implement and manage retargeting and remarketing campaigns to re-engage past visitors.
• Stay up-to-date with the latest paid search trends, platform updates, and industry best practices.
• Collaborate with the broader marketing team to ensure alignment of paid search efforts with overall marketing objectives and promotions.
• Manage and test various ad formats, targeting options, and bidding strategies.
• Identify and troubleshoot any issues impacting campaign performance.

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3+ years of experience managing paid search campaigns, specifically for e-commerce businesses.
• Proven track record of success in driving online sales and achieving positive ROAS through paid search.
• Expert proficiency in Google Ads and Bing Ads.
• Strong understanding of keyword research, bidding strategies, and ad copywriting best practices.
• Experience with website analytics tools (e.g., Google Analytics) to track campaign performance.
• Excellent analytical, problem-solving, and quantitative skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple campaigns effectively in a remote environment.
• Familiarity with other digital marketing channels is a plus.

• This fully remote position offers a competitive salary and the opportunity to lead paid search efforts for a growing e-commerce business.
• Enjoy the flexibility and work-life balance of a remote role, supported by a collaborative and innovative team culture.
• Our client provides opportunities for continuous learning and professional development, allowing you to stay at the forefront of paid search marketing.
• Contribute directly to driving sales and revenue growth for our client.