Brand Marketing Manager - Wine & Spirits; Remote

Our client, a renowned global entity in the Fast-Moving Consumer Goods (FMCG) landscape, is seeking an exceptional and visionary Brand Marketing Manager with a specialization in Wine & Spirits. This fully remote position allows you to shape iconic brands from anywhere, contributing to our client's strategic objectives in this premium segment. The ideal candidate will possess a profound understanding of luxury brand building, consumer insights within the premium alcohol sector, and a mastery of digital and traditional marketing channels.

You will be responsible for crafting and executing innovative marketing strategies that enhance brand equity, drive market penetration, and foster deep consumer connections. This is a unique opportunity for a creative and strategic marketer to lead the charge on prestigious brands within a highly competitive and dynamic market, leveraging a fully remote work structure. We are looking for a results-oriented leader with a passion for premium products and a proven ability to deliver exceptional campaigns that resonate with sophisticated consumers worldwide.

Join a forward-thinking organization that values talent and offers unparalleled flexibility.

• Develop and implement overarching brand strategies for the Wine & Spirits portfolio.
• Conduct in-depth market analysis, consumer research, and competitive intelligence to inform brand positioning and campaigns.
• Oversee the creation and execution of integrated marketing communications plans across all relevant channels, including digital, social media, PR, and experiential marketing.
• Manage the brand's marketing budget effectively, ensuring optimal resource allocation and ROI.
• Lead the development of new product launches and line extensions, ensuring successful market entry.
• Collaborate with internal teams (e.g., sales, product development, regulatory affairs) and external agencies to ensure seamless brand execution.
• Monitor brand performance, sales data, and consumer feedback, translating insights into actionable strategies.
• Foster strong relationships with key stakeholders, including distributors, media partners, and influencers.
• Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.
• Drive innovation in brand storytelling and consumer engagement tactics.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive brand marketing experience, with significant expertise in the Wine & Spirits or premium FMCG categories.
• Demonstrated success in building and managing luxury or premium brands.
• Deep understanding of consumer behavior, market dynamics, and competitive landscapes in the alcohol beverage industry.
• Proven experience in developing and executing multi-channel marketing campaigns (digital, social, PR, events).
• Exceptional strategic thinking, analytical, and problem-solving capabilities.
• Strong leadership, communication, and interpersonal skills, with the ability to influence cross-functional teams and external partners.
• Proficiency with marketing analytics tools and budget management.
• Ability to thrive and excel in a fully remote work environment, demonstrating strong self-discipline and time management.
• Creative flair and a passion for premium consumer goods.

This remote-first opportunity offers a highly competitive salary and bonus structure, alongside comprehensive health benefits and a generous retirement savings plan. Our client is committed to employee growth, providing access to executive coaching, advanced training programs, and opportunities for international exposure within the company. Embrace a culture of innovation and autonomy while working from your preferred location. This role provides the ultimate flexibility and the chance to make a significant impact on globally recognized brands in the wine and spirits sector from
** Stellenbosch, Western Cape**, or any other suitable remote location.