Digital Marketing Specialist - FMCG E-commerce

Our client, a progressive leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a highly skilled and motivated Digital Marketing Specialist to spearhead their e-commerce initiatives. This is a remote-first position, allowing you to contribute your expertise from anywhere within South Africa. The primary focus will be on developing and executing cutting-edge digital marketing strategies to drive online sales, enhance brand presence, and engage consumers across various digital platforms.

If you are passionate about e-commerce and have a knack for creating impactful online campaigns, this role offers an exceptional opportunity for growth and innovation in a leading FMCG company.

• Design, implement, and manage comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights to optimize strategies.
• Manage and grow the company's social media presence, fostering community engagement and brand advocacy.
• Develop and execute effective email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with the e-commerce team to optimize website user experience and conversion rates.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending and implementing innovative approaches.
• Manage digital advertising budgets efficiently, ensuring maximum ROI.
• Create compelling and engaging content for various digital platforms, aligning with brand messaging and objectives.

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong emphasis on e-commerce and FMCG.
• Proven experience in SEO, SEM, social media marketing, email marketing, and content creation.
• Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and digital advertising platforms.
• Strong understanding of consumer behavior in the online space.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience in the South African online retail landscape is a plus.

• This fully remote position offers the flexibility and autonomy to work from home, with all necessary digital collaboration tools provided.
• Our client offers a competitive salary, commensurate with experience, along with performance-based incentives.
• You will be part of a forward-thinking organization that values innovation and employee development, with access to online training and resources.
• The opportunity to shape the digital future of a prominent FMCG brand and contribute to its online growth is a significant benefit.