Senior Beauty Product Marketer & Brand Strategist

Our client, a dynamic and rapidly growing player in the beauty and personal care industry, is seeking a strategic and creative Senior Beauty Product Marketer & Brand Strategist. This fully remote position will be instrumental in shaping the brand identity, defining product positioning, and driving successful go-to-market strategies for our client's innovative product lines. You will be responsible for conducting in-depth market research, identifying consumer insights, and translating these into compelling marketing campaigns across various channels.

This role requires a deep understanding of the beauty landscape, digital marketing trends, and brand storytelling. You will collaborate closely with product development, sales, and creative teams to ensure cohesive brand messaging and achieve ambitious growth objectives. The ideal candidate is a results-oriented marketer with a passion for beauty and a proven ability to build and elevate brands in a competitive marketplace.

Join our client's ambitious team and help define the future of beauty marketing from anywhere.

• Develop and execute comprehensive marketing strategies for beauty product launches and ongoing brand campaigns.
• Conduct thorough market research, competitive analysis, and consumer insight gathering to inform strategy.
• Define product positioning, key messaging, and unique selling propositions for new and existing products.
• Manage and oversee integrated marketing campaigns across digital, social media, influencer, PR, and traditional channels.
• Collaborate with creative teams to develop compelling marketing collateral, content, and advertising assets.
• Analyze campaign performance, track key metrics (KPIs), and provide actionable insights for optimization.
• Manage marketing budgets effectively, ensuring optimal allocation of resources and ROI.
• Build and nurture relationships with key industry influencers, media partners, and retail channels.
• Stay ahead of beauty industry trends, emerging technologies, and consumer behavior shifts.
• Contribute to long-term brand vision and strategic planning for the company's portfolio.

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• Minimum of 6 years of experience in marketing, with a significant focus on the beauty or consumer goods industry.
• Proven track record of developing and executing successful product marketing and brand strategies.
• Strong understanding of digital marketing, social media strategy, content marketing, and influencer collaborations.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable marketing plans.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing marketing budgets and external agencies/partners.
• A creative mindset with a passion for the beauty industry and an eye for aesthetics.
• Ability to work independently, manage multiple projects, and thrive in a fast-paced, remote environment.
• Proficiency in marketing analytics tools and CRM systems.

• Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package, including health, dental, and vision insurance.
• As a fully remote employee, you will enjoy unparalleled flexibility and work-life balance.
• We provide opportunities for continuous professional development, including access to industry conferences and training programs.
• You will be part of a collaborative and innovative team culture that values creativity and results.
• This role offers significant autonomy and the chance to make a substantial impact on brand growth and market presence.