Sr Communications Specialist; External Channels - Optum Insight; Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities.

Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

This role will lead external channel strategy and execution for Optum Insight, helping ensure its priorities, expertise and stories reach the right audiences and strengthen reputation.

The role will manage how Optum Insight activates content across external owned channels, including the Optum newsroom and social media. It will also bring an external audience lens into communications planning by monitoring conversations, trends, sentiment and channel performance and translating those signals into recommendations for content and channel strategy.

The person in this role will partner closely with Optum Insight communications teams, storytelling, media and enterprise channel teams to connect business priorities with external audiences and opportunities.

You’ll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• External channel strategy and activation
  • Lead external channel strategy and execution for Optum Insight across the Optum newsroom, social media and other relevant owned digital channels
  • Develop channel plans that translate Optum Insight communications priorities into effective external activation
  • Recommend the right channels, formats, timing and distribution approach for priority stories, campaigns and communications
  • Manage publishing, distribution and amplification of Optum Insight content across external channels
  • Optimize content for audience engagement, discoverability and channel performance
  • Coordinate with enterprise channel teams to ensure Optum Insight priorities are effectively represented across broader Optum channels
• Audience and reputation insight
  • Monitor external conversations, trends, audience behavior and sentiment relevant to Optum Insight, its businesses and reputation
  • Identify emerging opportunities, issues and areas of noise across external channels
  • Translate external signals and channel insights into actionable recommendations for communications teams
  • Partner with communications and media teams on strategies to address reputation challenges, strengthen understanding and reinforce priority narratives
  • Use channel and content performance data to recommend what Optum Insight should do more of, less of or differently
• Content and channel partnership
  • Partner with storytelling and editorial teams to ensure content is designed for external audiences and the channels where it will appear
  • Bring audience and channel insights into planning early so external activation is considered as communications strategies and stories are developed
  • Partner with media teams to align owned and earned communications opportunities
  • Support coordinated activation of priority campaigns, thought leadership, executive and subject‑matter‑expert content
  • Identify opportunities to extend the life and reach of strong Optum Insight content across channels
• Optimization and measurement
  • Track channel and content performance and translate results into clear recommendations
  • Test formats, approaches and distribution strategies to continuously…