Senior Manager, Product Marketing & Communication

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Operating remotely across the United States, we embrace a virtual work culture that champions collaboration, flexibility, and inclusivity.

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers is a reflection of how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world.

The Senior Manager, Product Marketing & Communications is responsible for translating Cariloop’s products, capabilities, and value into clear, compelling communications for the market, customers, and members. This role connects product strategy with the audiences Cariloop serves, ensuring that we build is effectively positioned, communicated, launched, and adopted. The Senior Manager leads product marketing, customer marketing, member communications, and the creative development and production of supporting assets.

The role manages a team while remaining actively involved in developing messaging, content, campaigns, and creative deliverables.

Working closely with Product, Growth, Sales Enablement, Demand Generation, Account Management, Data and Analytics, and other stakeholders, this role ensures teams have the messaging, content, and communications needed to drive growth, strengthen customer relationships, increase member engagement, and clearly differentiate Cariloop in the market.

Translate Cariloop’s product strategy, capabilities, and roadmap into clear market-facing positioning, value propositions, product narratives, and messaging.

Lead go-to-market planning and communications for new products, capabilities, enhancements, and significant product changes.

Develop and maintain product marketing content including product overviews, presentations, one-pagers, FAQs, use cases, competitive messaging, and RFP content.

Maintain a strong understanding of customers, members, competitors, market trends, and buyer needs and use these insights to continually improve positioning and communications.

Customer & Member Marketing

Develop customer communications, campaigns, and resources that help customers successfully launch, promote, and maximize the value of Cariloop’s solutions.

Define and continuously optimize the member engagement funnel, establishing leading metrics that identify opportunities, measure performance, and drive accountability across teams contributing to enrollment and engagement.

Lead member marketing communications across channels such as email, customer-provided materials, webinars, print, and campaigns, in partnership with Product on communications that intersect with the in-product member journey.

Develop scalable communication resources including launch kits, benefit communications, email campaigns, flyers, mailings, digital assets, webinars, presentations, and customer toolkits.

Use market research, customer insights, competitive intelligence, campaign performance, and…