Communications and Marketing Manager

Salary $63,337 - $84,730 per annum based on 35 hours per week

Classification

Classification ADM-05

Provisional Statement

This is a provisional classification. Formal regular review classification procedures may be initiated at any time by the incumbent or supervisor after the incumbent has worked a minimum of six months in the role.

Dalhousie University is Atlantic Canada’s leading research-intensive university and a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our almost 21,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018.

Job Summary

The Faculty of Computer Science ( FCS ) offers degrees tailored to match individual interests in a high-tech discipline at the forefront of innovation. Staff work with faculty members to help build a foundation for student success as students prepare, through academics and research, for a career in one of the world’s hottest growth industries. Reporting to the Dean, the Communications & Marketing Manager leads strategic communications, marketing, and digital engagement initiatives for the Faculty of Computer Science.

The role develops compelling content and recruitment marketing campaigns, manages the Faculty’s digital presence, and supports the promotion of its students, researchers, faculty, and alumni.

Key Responsibilities

Develop and implement strategic communications, marketing, and storytelling initiatives that enhance the profile, reputation, and visibility of the Faculty of Computer Science while ensuring alignment with university objectives and brand standards.

Research, write, edit, and produce high-quality communications and marketing content for multiple platforms, including websites, news stories, media materials, fundraising campaigns, recruitment initiatives, speeches, presentations, and executive communications.

Identify, develop, and promote compelling stories highlighting the achievements of students, researchers, faculty, staff, and alumni, translating complex topics into engaging and accessible content for diverse audiences.

Lead the planning and execution of integrated recruitment marketing campaigns across digital, print, social media, web, email, and video channels to support enrolment growth and strengthen engagement with target markets.

Manage and optimize the Faculty’s digital presence, including websites, social media platforms, online advertising, and multimedia content, while monitoring trends, evaluating performance metrics, and recommending innovative communication strategies.

Provide strategic communications counsel to senior leadership, lead media relations activities, and develop communications plans that support key projects, initiatives, issues management, and opportunities to advance the Faculty’s reputation locally, nationally, and internationally.

The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work from within Nova Scotia) as agreed by all parties based on operational requirements and university guidelines.

Required Qualifications

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field plus approximately three to five years of progressive communications and marketing experience (or an equivalent combination of training and experience).

Demonstrated experience developing and implementing strategic communications, digital marketing, and brand initiatives across multiple platforms and audiences.

Exceptional…