Digital Marketing Senior Specialist

Company Cox Automotive - USA Job Family Group Marketing Job Profile Digital Marketing / Communications Sr Specialist Management Level Individual Contributor Flexible Work Option Can work remotely but need to live in the specified city, state, or region Travel % Yes, 5% of the time Work Shift This position is remote/work from home. If near our Atlanta office, the role will be hybrid.

The Senior Specialist, Digital Marketing / Communications – Email, SMS & Organic Social conducts day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio. This role independently executes campaigns for a broad range of brands and products, handling end-to-end campaign development including audience strategy, content optimization, journey design, testing, and performance analysis. The Senior Specialist identifies opportunities to improve engagement and deliverability, proactively recommends new strategies and content approaches, and contributes to the innovation roadmap for channel technologies and platforms.

The ideal candidate brings demonstrated expertise in email marketing, SMS, and organic social execution, with the ability to independently run complex, multi-brand campaigns and proactively recommend improvements. This individual partners closely with 82 auction locations and Key Account Marketing teams, creative teams, marketing automation specialists, analytics, agency partners, and fellow digital marketing professionals to translate business objectives into high-performing channel campaigns, and identifies new industry trends and technologies that can strengthen Cox Automotive’s owned channel presence.

• Conduct end-to-end email campaign execution for a broad range of brands and products, including audience segmentation, journey design, template development, content optimization, QA, deployment, and post-send analysis.
• Design nurture programs for different audience segments and lifecycle stages, building progressive engagement sequences that drive conversion and retention.
• Implement progressive profiling strategies to enrich contact data over time and improve personalization capabilities across email campaigns.
• Execute re‑engagement campaigns for inactive subscribers, testing content approaches, subject lines, and send timing to recover audience attention.
• Proactively recommend new email strategies, content formats, and automation approaches to amplify engagement and drive toward business objectives.
• Execute SMS campaigns across a broad range of brands, handling message creation, audience targeting, compliance management, and delivery optimization.
• Design trigger‑based SMS programs for time‑sensitive updates, alerts, and event‑driven communications across the customer lifecycle.
• Monitor carrier‑level delivery performance, identifying and resolving issues by carrier to maintain high deliverability rates.
• Identify new SMS capabilities and emerging messaging technologies, translating them into actionable test proposals and implementation plans.
• Execute organic social media campaigns across platforms such as Linked In, Facebook, Instagram, and other relevant channels for a broad range of brands and products.
• Develop platform‑specific content approaches recognizing different audience behaviours, content formats, and algorithmic requirements across Linked In, Facebook, Instagram, and emerging platforms.
• Conduct social listening to monitor brand mentions, sentiment trends, and trending topics, surfacing insights that inform content strategy and messaging.
• Coordinate organic social content calendars with campaign timelines, product launches, and cultural moments, ensuring consistent publishing cadence.
• Proactively…