Marketing Manager
Edinburgh, City of Edinburgh Area, EH1, Scotland, UK
Listed on 2026-11-01
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Marketing / Advertising / PR
Marketing Communications
We're looking for an experienced and creative Marketing Manager to join our Engagement and Impact team on a maternity cover contract. This is a varied and rewarding role for someone who enjoys combining strategic thinking with hands‑on delivery, using insight, data and compelling storytelling to engage audiences and drive recruitment.
Apply By: 05 November 2026
Location:
Within commutable distance of one of our campuses in Beckenham, Birmingham, Blackburn, Doncaster, Redcar, Bristol or Bradford Salary: £45,529 per annum + benefits (plus London weighting if applicable)
At the National Institute of Teaching (NIoT), we believe teaching is a fundamental societal good - a privilege, a responsibility and one of the most powerful ways to shape the future. Our programmes are created by teachers and leaders who understand the reality of school life, and we work with schools across the country to help great teaching reach even further.
Now we’re looking for a creative, curious and commercially minded Marketing Manager to join our Engagement and Impact team during a period of maternity cover, due to start in early January until approximately November 2027. You’ll help bring our programmes, research and story to life- reaching the teachers and leaders who can turn that work into real impact.
About the RoleThis is an ideal opportunity for an experienced campaign marketer who loves turning insight into action. You’ll combine sharp storytelling with confident use of data, working with senior stakeholders and colleagues across the organisation in a fast-moving, collaborative environment.
As Marketing Manager, you’ll take campaigns from first spark to final result. Working with our external digital agency, you’ll design and deliver end-to-end recruitment marketing that cuts through, connects with the right audiences and helps our programmes thrive.
No two days will look quite the same. One moment you might be shaping a national campaign; the next, exploring performance data, refining our brand or working with programme teams to uncover the story that will inspire someone to take their next step.
The role is hybrid, with the majority of your time spent working from home and the opportunity to connect with colleagues in person at one of our campuses around once a fortnight.
If you enjoy variety, collaboration and the chance to make a visible difference, we’d love to hear from you.
Interview date: 12 and 13 November
Corporate Responsibilities- To ensure that the responsibilities of the role are carried out in a way which reflects the mission and the values of the NIoT
- To be aware of and observe all policies, procedures, working practices and regulations, and in particular to comply with policies relating to Equal Opportunities, Health and Safety, Confidentiality, Data Protection and Financial Regulations, reporting any concerns to an appropriate person
- To comply with all reasonable management requests.
- Support the Director of Recruitment and Marketing to ensure successful recruitment for programmes
- Design, implement and lead annual marketing strategies, including digital, print and in person
- Develop marketing toolkits that can be utilised by regional and AC staff
- Work in close partnership with programme colleagues to ensure campaigns highlight and promote programme USPs and are a true reflection of the participant experience
- Develop the brand guidelines and support our key stakeholders to live by these guidelines, ensuring that we develop a clearly distinct NIoT voice, look and feel
- Co‑ordinate and support relevant events (centrally and in our four regions) that support recruitment
- Work closely with our Communications Manager, PR and Policy Manager and Events Coordinator to ensure alignment of…
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