Senior Content Marketing Specialist

# Senior Content Marketing Specialist - UKStoryblok

Remote Full Time  Remote  Posted 5 hours ago Share this job:

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Job Description Headquarters:
Remote      Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.  Legendary brands like Virgin Media O2, Oatly, and Tom Tom use Storyblok to make a bigger, faster market impact.
WHAT IS IN IT FOR YOU  You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:
Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor...)
Home office equipment upgrade (furniture, ear plugs ...) or membership to a local co-working space after your onboarding  Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays  Personal development fund for courses, books, conferences, and material  The annual international team-building trip, quarterly and monthly online get-togethers  As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules  An international team that loves to have fun at work and works hard together to accomplish shared goals  JOB SUMMARY  We're looking for a Senior Content Marketing Specialist to shape and create impactful, thought-leadership led content across our 6 monthly brand campaign cycles, plus additional ICP tracks as needed, while owning customer advocacy content - e.g. case studies.

The right candidate understands what makes great B2B marketing content, is AI-native, takes initiative in a fast-paced scale up environment, and brings a data-driven mindset to connect strategy with business results. This person will sit within Storyblok's Brand and Communications team, supporting marketing across the buyer journey, driving case study development, and partnering with field marketing, social, and events on content needs.

They'll also help build and launch a new UGC programme and support executive communications on Linked In.
ESSENTIAL JOB FUNCTIONS  Content strategy    Shape and execute content creation efforts within the Brand and Communications Team, from long-form whitepapers and blog posts to short-form landing pages and other supporting assets that require content support  Generate creative, storytelling-focused content ideas that produce engaging thought leadership, staying abreast of B2B social trends and thinking beyond the 'usual' types of content  Support aligning content marketing efforts with the wider Brand and Communications team functions, including PR, company social media, and executive communications via Linked In  Conduct in-depth keyword research using tools like Ahrefs and/or Semrush to identify relevant topics and keyword groups for Storyblok content  Briefing videographers and motion graphics experts to create videos for campaign tracks, events, social to name a few  Optimisation and monitoring of content health of all Storyblok content via the website    Customer advocacy    Ownership of the case study content process, from initial ideation and customer contact, to creation and publication of the assets  Optimisation and monitoring of all case study pages on Storyblok's website  Ensuring consistent quality across all case study pages by updating older case studies and coordinating with the Partner and/or Customer Success team  Planning measurable outreach strategies to garner more customer success stories in response to business requirements  Defining and tracking precise KPIs for all case study efforts       EDUCATION…