Proposition & Product Manager

Join us to help us grow our impact for People and the Pets they love. For over a century, PDSA has provided vital veterinary care for the pets of people experiencing financial hardship.

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

Are you passionate about developing innovative products and propositions that inspire people to take action? Do you enjoy using data and customer insight to shape strategies that deliver meaningful results?

We're looking for a Proposition & Product Manager to join our Marketing, Communications & Fundraising team. In this exciting role, you'll help develop and optimise fundraising and commercial propositions that engage supporters, attract new audiences, and generate sustainable income.

Working collaboratively across marketing, fundraising, philanthropy, retail, data and analytics teams, you'll play a key role in ensuring our products and supporter journeys are relevant, compelling and aligned with our brand.

• Develop and manage fundraising and commercial propositions from concept through to evaluation.
• Use audience insight, market trends and performance data to identify opportunities for growth and innovation.
• Build compelling business cases to support investment in new products and propositions, including financial projections, scenario modelling and recommendations that inform strategic decision‑making.
• Analyse supporter behaviour, engagement and performance data to optimise products, improve customer journeys and maximise return on investment.
• Work closely with colleagues across marketing, fundraising and philanthropy to prioritise projects and maximise impact.
• Test and refine propositions with target audiences to ensure they are engaging and effective.
• Provide strategic recommendations that support individual giving, legacies, partnerships, philanthropy and commercial initiatives.
• Build strong relationships with internal teams and external partners to identify opportunities and share insight.
• Ensure all propositions align with organisational objectives, brand values and relevant policies.

Please note this role is primarily home based, with occasional travel required to attend meetings other business needs.

We're looking for someone who combines commercial thinking with creativity and a passion for understanding audiences.

You'll ideally have:

• Experience developing fundraising propositions or products within the charity, non‑profit or commercially driven sector.
• Strong analytical skills, with the ability to work with and interrogate large, complex datasets to identify trends, challenge assumptions and translate insight into actionable recommendations.
• Experience using data, forecasting and performance analysis to shape plans, support decision‑making and evaluate opportunities for growth.
• Knowledge of marketing principles, audience segmentation and customer journeys.
• Excellent stakeholder management and communication skills, with the ability to influence and engage colleagues at all levels.
• The ability to manage multiple projects and priorities within a fast‑paced environment.
• Experience of audience engagement strategies would be an advantage.

We’re really passionate about being a great place to work,…