Insights Lead Analyst, Amazon Focus

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

• Partner with Client Leads and Commerce Leads to understand client objectives, performance questions, strategic moments, and analytical priorities.
• Support Client and Commerce Leads with accurate data narratives, technical explanations, reporting, and client‑ready recommendations.
• Partner with Commerce Media and Commerce Operations teams to ensure insights inform planning, optimization, investment, and retail decisions.
• Join client discussions, business reviews, and technical readouts when specialized Commerce expertise is needed.
• Identify recurring analytical needs, risks, and growth opportunities that should be addressed through stronger analysis, testing, reporting, or measurement.

• Use Amazon Marketing Cloud, Amazon Advertising, Vendor Central, BI tools, dashboards, and relevant Commerce data environments to support insight generation and decision‑making.
• Build AMC queries and analyses across audiences, campaign performance, new‑to‑brand outcomes, path‑to‑purchase behavior, and other custom client questions.
• Maintain working expertise in Amazon platform capabilities, retail data, and relevant Commerce environments such as Walmart Connect and Scintilla.
• Identify opportunities to improve reporting, dashboarding, documentation, automation, and Commerce insight‑delivery workflows.
• Use approved AI and automation tools thoughtfully to improve data interrogation, pattern detection, and efficiency while validating outputs rigorously.

• Query, validate, join, and interpret Amazon advertising and retail data across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other relevant Commerce data sources.
• Develop advanced and custom reporting, dashboards, visualizations, and performance narratives across key Commerce outcomes, including new‑to‑brand, share of voice, market share, total sales, and ASIN/SKU performance.
• Translate Commerce data into clear findings and recommendations: what happened, why it matters, and what should happen next.
• Design and analyze platform‑specific tests, forecasts, scenarios, segmentation, and campaign evaluations that inform media, audience, product, and retail decisions.
• Build practical, account‑specific analytical solutions—lightweight models, scripts, and prototypes in SQL, Python, R, or approved tools—when they answer a defined Commerce business question.
• Maintain strong documentation and quality assurance across data sources, logic, methodologies, reporting, and analysis.

• Maintain a holistic understanding of how Commerce media, marketplace dynamics, retail data, product performance, and client business goals fit together.
• Keep analytical work…