Marketing Operations & AI Specialist

About Frontier

Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company with most of our team based in India and the Philippines. A few years ago, Fresh Prints began helping other fast-growing companies build their teams. We got so good at it that we spun out a new company to focus exclusively on that — and called it Frontier
.

We help companies grow cross-functional teams abroad. We hire the smartest people and place them into great companies. If you're interested in a Frontier role and you apply and are accepted, we'll screen you through assessments and interviews and aim to connect you with the right opportunity.

About the client

Balto is building the AI Workforce for contact centers, and needs a Marketing Operations and AI Specialist who keeps the marketing engine clean, measurable, and running. You'll own the data, the attribution, and the day-to-day operations that keep the BDR team productive. This role is for someone who sees a tedious, manual process and immediately starts building a way to never do it by hand again.

You'll use AI to build tools and workflows that take the busywork off everyone's plate. You understand why the work matters, not just how to do it, and you'd rather bring a solution than wait for instructions.

What You'll Own

• Clean up and maintain contact, account, and lead data across Hub Spot and Salesforce

• Find the root cause of bad data, fix it, and put a process in place so it doesn't come back

• Build AI-powered workflows that handle enrichment, deduplication, and cleanup so no one does it by hand

• Own marketing and campaign attribution from first touch to closed-won

• Make sure every campaign is tracked correctly so the company knows what's actually driving pipeline

• Build reports that answer real questions and help the team decide where to spend time and money

• Build and enrich target lists in Clay and TitanX based on Balto's ICP and target accounts

• Keep lists accurate, deduplicated, and ready to use

• Spot manual, repetitive work and replace it with automations, AI agents, or simple tools

• Solve problems on your own, and come to the table with a recommendation, not just the problem

• Document processes, fields, and changes, and tell the right people when something changes and why it matters

• Build reports that show each BDR's activity: calls, emails, and who's getting contacted

• Decide which lists should be sequenced, and load contacts into Outreach sequences for the BDRs

• Monitor BDR task loads and sequence capacity to make sure workloads are realistic and lists are being worked effectively.

• Surface gaps early, whether that's a rep falling behind on assigned tasks, a list running dry, or a sequence underperforming.

What You Bring to the Table

You don't need to have done every single one of these. But the more that sound like you, the better:

• 3+ years in marketing operations, sales operations, or revenue operations at a B2B company

• Extremely detail-oriented. You notice the duplicate record, the broken field mapping, and the campaign that isn't tracking before anyone else does

• You understand the business. You know why a report matters, who uses it, and what decision it drives

• You think for yourself. Give you a problem and you'll investigate it, ask the right questions, and come back with a recommended solution.

• You communicate clearly when things change: new processes, new fields, new rules, and what people need to do differently

• Hands-on experience with attribution models and campaign tracking

• Comfortable working with large datasets in spreadsheets, including formulas, lookups, filtering, and data cleanup.

• Experience supporting BDR or…