CRM Marketing Coordinator

Custom Ink is so much more than a t-shirt company. We’re a team of creative individuals who empower our customers to create the perfect custom apparel for their groups through an innovative and easy-to-use website and at multiple store locations throughout the country. We are also committed to community, empathy, diversity, and equity. Our end goal is for all Inkers to feel a deep sense of belonging.

We are always looking for great people to join our team, and with locations and stores opening across the country, there are new opportunities all the time. Headquartered in Fairfax, Virginia with offices in Dallas, Texas; and Prague, Czech Republic, with 500+ team members across the world. We have both location-focused and work-from-home jobs.

• Workstyle:
  This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include:
  • AL, AZ, CA, CO, CT, DC, DE, FL, GA, , IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.
• Reports to:
  
  CRM Marketing Manager
• Travel Expectations:
  Minimal travel; will be determined by business needs and may include occasional trips for key meetings, collaboration opportunities, or area-connected events.
• Physical Requirements/Demands:
  This is a primarily sedentary, home-based role that requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves regular use of standard office equipment, such as a computer, keyboard, mouse, and telephone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• 1–3 years of hands‑on experience in CRM or data‑driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms:
  Email Service Providers (ESPs) and Customer Data Platforms (CDPs):
  Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
• A basic understanding of customer segmentation, personalization, and testing methodologies.
• Demonstrated ability to pull reports and analyze data to surface key insights.
• Excellent communication and organizational skills, with a proactive, reliable, and detail‑oriented mindset.
• Hands‑on experience with Canva and a foundational understanding of design principles are a strong plus.
• A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.

• The High‑Level Strategist:
  If you prefer designing long‑term, overarching marketing strategies rather than getting hands‑on with daily email, SMS, and Direct Mail campaign execution, this role won’t be a fit.
• The Data‑Averse Creative:
  While this role supports creative campaigns, it relies heavily on analyzing reports, A/B testing, and maintaining CRM segments. If you prefer to avoid the numbers and data platforms, you’ll likely struggle here.
• The Lone Wolf:
  You will constantly partner with internal teams like Site and Sales to gather insights and draft creative briefs. If you prefer working completely independently without frequent cross‑functional collaboration, this environment might be frustrating.

• Campaign Execution:
  Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform.
• Customer Data Management:
  Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized…