ECommerce Marketing Strategist

$70,000-$80,000 per year + Bonus Opportunity

Monday-Friday, 8:00am-5:00pm

Columbus, Ohio (Remote; prefer candidates to be local to Columbus)

Permanent Hire

• Fully remote work environment with occasional on-site team meetings and events
• Generous paid time off and paid parental leave
• 401(k) plan and equity opportunity
• Company-provided equipment and free products

• Own day-to-day eCommerce performance across Shopify, Amazon, and distributor and retail partner platforms, with a focus on growing conversion rates, average order value, and channel revenue
• Develop and execute marketing campaign strategies that support eCommerce growth, customer acquisition, brand awareness, and overall business goals
• Lead campaigns from initial strategy and planning through execution, launch, and performance reporting, including seasonal promotions, Prime Day, back-to-school initiatives, holiday campaigns, and the monthly newsletter
• Translate business objectives into campaign briefs, marketing initiatives, and actionable plans, partnering with Sales, external agencies, and creative vendors to bring campaigns to life
• Collaborate with external agencies and creative partners to develop campaign assets, coordinate deliverables, manage timelines, and ensure marketing initiatives align with brand messaging and business objectives
• Optimize Shopify collections, product pages, navigation, digital content, search visibility, and user experience to improve conversion and revenue
• Conduct A/B testing and conversion rate optimization (CRO) initiatives, evaluate results, and use insights to improve site and campaign performance
• Manage Amazon marketplace performance, including product listings, keyword strategy, new product setup, sponsored placements, and paid advertising
• Monitor Amazon advertising performance and return on ad spend (ROAS), test new ad formats, and address pricing or inventory issues that could affect product rankings
• Maintain accurate and current product content, pricing, and listings across distributor and retail partner platforms
• Analyze sales, traffic, website, and campaign performance data to identify opportunities, measure campaign effectiveness, and provide actionable recommendations to leadership
• Partner with Marketing, Sales, Operations, and Revenue Operations to align eCommerce and marketing initiatives with inventory availability, product costs, revenue targets, and business goals
• Identify opportunities to improve merchandising, marketing strategy, campaign execution, and channel performance through ongoing testing, reporting, and optimization

• 5+ years of combined experience across eCommerce and marketing, with a track record of campaigns you personally owned from strategy through results
• Agency experience, or experience directing agency partners, strongly preferred
• Hands-on experience with Shopify and Hub Spot (at least 1 year)
• Experience with Amazon Seller Central or a similar marketplace platform
• Experience with Google Analytics and the ability to turn performance data into recommendations for leadership
• Working knowledge of conversion rate optimization, including testing, merchandising, and UX improvements
• Comfort working without an in-house creative team: you can write a strong brief, give creative direction, and draft copy when needed
• Strong project management and communication skills across agencies, vendors, and internal teams
• Self-starter who thrives in a startup environment, adapts quickly, and enjoys wearing multiple hats
• Startup or small-business experience preferred. B2B eCommerce experience is a plus

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