Proposition Manager

Our client is a growing, multi-brand UK leisure and entertainment group with a portfolio of venues spanning sport, social and family experiences. It’s an estate with very different audiences under one roof, from members and regulars to groups, families and first-time visitors, and it has a clear growth plan for the next few years.

This is a newly created role in the central marketing team, reporting to the Head of Brand & Proposition. It connects proposition strategy to what happens in venue. You’ll make sure that what the brand promises is what the customer gets, on site, at every venue. It’s a business that wants ideas, energy and people who’ll challenge how things have always been done.

• Build go-to-market plans for propositions across the whole portfolio, covering acquisition, retention and loyalty, visit frequency, spend per visit and advocacy.
• Turn brand and proposition strategy into practical launch plans that venue teams can pick up and run with.
• Work with General Managers and venue teams so propositions are understood, adopted and delivered consistently on the ground.
• Brief the creative and content team on proposition and campaign requirements, and hold the output to the brief.
• Coordinate launches with the CRM, acquisition and commercial teams so every channel lands at the same time.
• Track how propositions perform, gather feedback from venues and use it to sharpen the next launch.
• Give proposition and go-to-market input into master planning and decisions on what each destination should be.

• Experience in brand, proposition or product marketing, with a track record of turning strategy into go-to-market plans and campaign briefs.
• Experience landing national or portfolio-wide initiatives across multi-site teams. You’ll know how to win over a GM who has a venue to run.
• Strong briefing and project management, holding several launches at once without dropping detail.
• Enough presence to bring central and venue teams into the proposition story and keep them there.
• Strategic thinking with practical delivery skills, plus solid Excel.
• Hospitality, leisure, entertainment or multi-site consumer experience is a real plus. So is experience across several brands or audiences rather than just one.
• Familiarity with proposition, portfolio or brand architecture frameworks is desirable, as is a marketing qualification, whether completed or in progress.

• Surrey
• Office-based with flexible ad-hoc home working (up to 2 days per week, agreed by your manager)
• The site isn’t well served by public transport, so you’ll need to drive or live locally. Free on-site parking

• Pension, Employee Assistance Programme, dental scheme, Ride to Work, enhanced maternity and paternity pay, long-service holiday, recognition awards, free use of facilities, generous discounts across the group, discounted health club membership

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: