Associate Director of Social Media Creative - Remote

United Health Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, United Healthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others.

Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

The Associate Director, Social Media Creative leads the development of breakthrough, social-first creative strategies and content that strengthen brand reputation, increase engagement, and drive business outcomes across social, digital and discovery channels.

This role blends creative direction, content strategy, storytelling, and social platform expertise to deliver compelling content experiences that resonate with key audiences. The Associate Director serves as a strategic advisor to communications leaders, cross functional leaders and agency partners, while overseeing creative execution.

The ideal candidate is equal parts creative strategist, communications strategist, content marketer, and social media expert with deep knowledge of platform trends, content formats, creator ecosystems, and evolving audience behaviors.

The successful candidate will:

• Elevate creative quality and consistency across the social and digital ecosystem.
• Strengthen storytelling capabilities across corporate, executive, employee, and business-line social programs.
• Drive innovation through emerging formats, creative experimentation, and social-first thinking.
• Build solid partnerships and become the go-to creative advisor for enterprise social media initiatives.
• Deliver measurable improvements in content performance and reputation sentiment.

You’ll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Lead the development of enterprise social media and digital creative strategies that support brand, business, and reputational objectives
• Champion social-first storytelling and help transform complex healthcare and corporate initiatives into engaging, accessible content
• Develop creative concepts, campaigns, content series, and always-on content programs across social, digital and discovery platforms
• Provide creative direction for video, motion graphics, photography, copywriting, and emerging content formats
• Translate business priorities and audience insights into compelling creative briefs and content recommendations
• Ensure all content reflects brand standards, accessibility requirements, and healthcare compliance expectations

• Build and manage integrated content strategies aligned with enterprise priorities
• Leverage audience insights, social listening, search trends, cultural moments, and platform trends to inform content development
• Establish best practices, content development processes and governance for social-first content creation across the enterprise
• Partner with social media and digital teams to ensure creative is delivered in a timely manner so that content calendars are robust and content themes are driving meaningful audience engagement

• Lead creative development of short-form and long-form video content across Linked In, Instagram, Facebook, You Tube, Tik Tok, and emerging platforms
• Provide direction on storyboarding, scripting, filming, editing, thumbnails, packaging, and platform optimization
• Partner with internal creative teams and agency partners to ensure high-quality content production
• Experiment with new content formats including creator collaborations, employee-generated content, vertical video, and platform-native storytelling

• Use social performance data, audience insights, and competitive intelligence to refine content strategies and creative output
• Evaluate content effectiveness and recommend creative optimizations based on engagement and business outcomes
• Lead testing initiatives across content themes, formats, creative approaches, headlines, and visual treatments
• Share actionable insights and best practices with stakeholders across the…