Senior Product Marketing Manager - Platform

Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St.

Martins, W.H. Freeman, Worth Publishers, Sapling Learning, Sky Factor, Late Nite Labs, EBI-MAPworks, i[lt]clicker, REEF and Hayden-McNeil.

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you’re interested in helping shape what’s next in education, we’d love to hear what you could bring to Macmillan Learning.

As the Senior Product Marketing Manager, Platform, you will shape and drive the go-to-market strategy for Macmillan Learning's core digital platforms. Reporting to the Director, Product Marketing, Platforms, you will turn complex technical capabilities and market insights into compelling positioning, clear messaging, and high-impact sales enablement tools. Working across product, marketing, and sales disciplines, you will ensure our learning technology delivers measurable value to educators and students alike.

• You'll develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals.
• You'll lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market.
• You'll create audience-segmented positioning, personas, and messaging frameworks that bring technical concepts to life through use cases and storytelling.
• You'll serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.
• You'll partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battle cards, positioning guides, and presentation decks.
• You'll supervise and mentor a team of three marketing professionals, establishing priorities, providing continuous coaching, and supporting professional development.
• You'll collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns.

• A college degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization.
• Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions.
• Comfort navigating ambiguity and managing complexity while driving projects forward independently.
• Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams.

• 3 to 5 years of technology product marketing or SaaS experience.
• Working knowledge of Salesforce and PowerBI.
• Experience leveraging…