Senior Product Marketing and SharePoint Analyst

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, and data they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits, and career development opportunities.

Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start
Caring. Connecting. Growing together.

This role is focused on building and implementing strategies, plans, and content to advance the marketing, communication, understanding, and subsequent adoption of AI tools enterprise-wide. Supporting digital platforms on SharePoint across current and emerging AI tool suites, this role plays a pivotal part in ensuring a positive user experience through creative and disciplined digital product marketing skills, communication, data analysis of telemetry/feedback, and application of AI and digital solutions to drive tool awareness and responsiveness to feedback.

In this capacity, you will work closely with vendor AI tool ecosystems (such as Microsoft, Anthropic, and OpenAI) and enterprise AI solutions to drive engagement, adoption, and user fluency.

You’ll enjoy the flexibility to telecommute
* from anywhere within the U.S. as you take on some tough challenges.

• Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
• Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
• Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
• Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
• Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
• Create, publish, and maintain high-quality product content-including presentations, announcements, FAQs, success stories, learning resources, and product guidance-across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
• Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
• Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
• Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
• Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates
• 5+ years of experience designing, developing, administering, and managing…