Sr Regional Marketing Manager: Marketing Operations & Field Programs Manager

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Field marketing teams move fast — but only as fast as their infrastructure allows. The Marketing Operations & Field Programs Manager is the person who builds and maintains that infrastructure. This role owns the vendor ecosystem that supports field execution: identifying the right partners, running a rigorous onboarding process, managing procurement relationships, and holding vendors to clear performance and compliance standards over time.

When a Market Activation Manager needs a local canvassing partner, a print fulfillment vendor, or a promotional materials supplier, this role is why a qualified, contracted option already exists — rather than requiring a ground-up sourcing process every time.

Beyond vendor management, this role owns the operational capabilities that make the field team more effective at scale: the creative asset repository that gives every market consistent, brand-compliant materials; the swag and collateral ordering tools that remove friction from local activations; and the operational processes that keep field programs running cleanly across a distributed, high-volume team. This is an enablement role — its measure of success is how smoothly the field executes, not how visible the work behind it is.

• Travel required:
  
  This is a remote role with occasional travel for vendor site visits, field team onboarding, or program activations.
• Cross-functional coordination with procurement, legal, finance, and the broader Field Marketing Strategy & Operations team.
• Operational pace is steady-state with periodic intensity around vendor onboarding, new campaign launches, and/or capability rollouts.

• Vendor Lifecycle:
  Own the end-to-end process for identifying, evaluating, onboarding, and managing vendors that support field marketing execution — including canvassing partners, event staffing agencies, print and fulfillment vendors, promotional merchandise suppliers, and local media partners.
• Onboarding Standards:
  Develop and maintain clear criteria for why a vendor gets brought on: capability fit, geographic coverage, pricing benchmarks, compliance requirements, diversity and inclusion considerations, and track record. Document those standards so decisions are defensible and repeatable.
• Vendor Performance:
  Manage active vendor relationships — conduct regular performance reviews, track SLA compliance, resolve issues before they become field disruptions, and make recommendations on continuation, expansion, or termination.
• Procurement Partnership:
  Serve as the primary liaison between the field marketing team and T-Mobile's procurement function — managing SOWs, POs, and contract renewals in partnership with legal and procurement, and keeping field leaders informed on vendor status and timelines.
• Vendor Registry:
  Maintain a vendor registry that gives the field team a clear, current view of approved partners by category and geography — so MAMs and Regional Field Leads aren't sourcing ad hoc.

• Creative Repository:
  Own the creative asset repository — the centralized library where field teams access brand-approved templates, campaign materials, photography, copy guides, and customizable collateral. Keep it current, organized, and actually usable.
• Swag & Collateral Tools:
  Ma…