Senior E-commerce Content Strategist

Our client, a renowned leader in the e-commerce sector, is seeking an experienced Senior E-commerce Content Strategist to join their dynamic team in Stellenbosch, Western Cape. This role is central to developing and executing a compelling content strategy that enhances brand visibility, drives customer engagement, and supports sales objectives across all digital touchpoints. You will be responsible for overseeing the creation, curation, and distribution of high-quality content, ensuring it resonates with our target audience and aligns with our client's brand voice.

The ideal candidate possesses a strong understanding of content marketing principles, SEO best practices, and audience engagement strategies within the e-commerce environment. This position offers a hybrid working model, blending the benefits of in-office collaboration in Stellenbosch, Western Cape with remote flexibility.

• Develop and implement a comprehensive content strategy for the e-commerce platform, including product descriptions, blog posts, social media content, email newsletters, and website copy.
• Conduct market research, keyword analysis, and competitor monitoring to identify content opportunities and trends.
• Oversee the editorial calendar, ensuring timely creation and publication of content across various channels.
• Collaborate with product, marketing, and design teams to ensure content is accurate, engaging, and brand-consistent.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance metrics, track engagement, and provide actionable insights for optimization.
• Manage relationships with freelance writers, designers, and other content creators as needed.
• Ensure all content adheres to brand guidelines, style guides, and legal compliance.
• Develop and maintain a strong understanding of the target audience and their content consumption habits.
• Stay updated on the latest content marketing trends, tools, and technologies in the e-commerce space.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting, preferably within e-commerce.
• Proven experience in developing and executing successful content strategies that drive engagement and conversions.
• Strong understanding of SEO principles and keyword research tools.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and digital marketing tools.
• Ability to analyze data and use insights to inform content decisions.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Must be able to work a hybrid schedule from our offices in Stellenbosch, Western Cape.

• Competitive salary and benefits package.
• Hybrid work model offering a balance of in-office and remote work.
• Opportunities for professional growth and skill development.
• Be part of a creative and collaborative team in the heart of Stellenbosch, Western Cape.
• Access to training and workshops to stay ahead in content strategy.
• Generous annual leave allowance.
• Employee discount on products.
• A stimulating work environment with diverse projects.
• Contribution to a company that values creativity and strategic thinking.
• Potential for leadership opportunities within the content team.