Performance Marketing Specialist; Remote

Our client is actively seeking a highly analytical and results-driven Performance Marketing Specialist to join their remote team. This is a fully remote position, enabling you to leverage your expertise in paid acquisition channels to drive measurable growth from your home office. You will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve key performance indicators such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.

The ideal candidate possesses a strong quantitative background, a passion for continuous testing and optimization, and a deep understanding of digital advertising ecosystems. This role offers an excellent opportunity to contribute to a high-growth company and work within a flexible, remote-first culture.

• Plan, implement, and manage paid digital marketing campaigns across platforms like Google Ads, Facebook Ads, Linked In Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, and creatives to optimize for KPIs.
• Analyze campaign data, interpret trends, and generate comprehensive reports with actionable insights and recommendations.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates and ROI.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Manage marketing budgets effectively and ensure efficient spend across all paid channels.
• Identify new opportunities for growth and experimentation within paid media.

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven experience managing significant budgets for paid search and social media campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and the ability to derive insights from data.
• Experience with A/B testing methodologies and tools.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Self-motivated with the ability to work independently and manage time effectively in a remote setting.
• Strong communication skills to present findings and strategies to stakeholders.

• A competitive salary with performance-based incentives.
• Comprehensive medical, dental, and vision insurance.
• Generous annual leave and public holiday allowance.
• Professional development opportunities and budget for training.
• A fully remote work environment with flexible hours.
• Access to industry-leading marketing tools and analytics platforms.
• A dynamic and collaborative team atmosphere focused on innovation.