Digital Marketing & PR Specialist

Our client, a prominent player in the e-commerce sector, is actively seeking a Digital Marketing & PR Specialist to join their dynamic team. This role, based in
** Klerksdorp, North West**, will be instrumental in crafting and executing integrated digital marketing and public relations strategies aimed at enhancing brand awareness, driving website traffic, and generating leads. You will manage online presence, develop compelling content, engage with online communities, and cultivate relationships with digital media outlets and influencers. The ideal candidate possesses a blend of creative flair and analytical prowess, with a strong understanding of SEO, SEM, social media marketing, and PR best practices.

This is an exciting opportunity to shape digital narratives and contribute to the growth of a leading brand.

• Develop and implement digital marketing campaigns across various platforms including social media, email, and search engines.
• Create engaging and shareable content for website, blogs, social media, and other digital channels.
• Manage and optimize SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Monitor and manage social media channels, fostering community engagement and responding to inquiries.
• Cultivate relationships with online media, bloggers, and influencers to secure positive coverage.
• Develop and distribute online press releases and digital media kits.
• Analyze digital marketing campaign performance and report on key metrics.
• Stay current with digital marketing trends, algorithm updates, and PR best practices.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.
• Manage online reputation and address any potential negative feedback promptly.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing and public relations, with a focus on online channels.
• Proven experience in developing and executing successful digital marketing campaigns (SEO, SEM, social media, email marketing).
• Excellent writing, editing, and communication skills with a strong ability to craft compelling online content.
• Demonstrated experience in building relationships with online media and influencers.
• Proficiency in digital analytics tools (e.g., Google Analytics) and social media management platforms.
• Understanding of PR principles and their application in a digital environment.
• Ability to work independently and collaboratively in a fast-paced setting.
• Creative mindset with a data-driven approach to decision-making.
• Familiarity with the
  ** Klerksdorp, North West
  ** business landscape is a plus.

• Our client offers a competitive salary, performance bonuses, opportunities for professional development, and a flexible remote work arrangement.
• You will join a collaborative and innovative team, working on exciting digital projects with significant impact.
• Enjoy the chance to shape online brand presence and grow your career within a leading e-commerce company.
• Our client is committed to employee growth and provides a supportive work environment for all team members.