Senior Manager, Plan Design - Global Marketing Planning

Just imagine shaping a global marketing plan that connects consumer insight, marketing effectiveness and long-term growth. Then make it real.

As our Senior Manager, Plan Design - Global Marketing Planning, you’ll help shape the global LEGO® brand marketing plan, bringing together strategy, insights, analysis and campaign development. You’ll turn different inputs into clear choices and narratives, connecting marketing strategy with coordinated plans and execution.

• Applied consumer insights when designing and developing marketing strategy.
• Used marketing analytics in marketing campaign development to evaluate marketing effectiveness.
• Developed marketing campaigns from strategy through deployment, including brief design, agency management and campaign management.
• Built end-to-end marketing plans with marketing and leadership stakeholders.
• Designed and developed marketing strategy to support long-term growth.
• Created marketing narratives from analysis to decisions in end-to-end marketing plans, including brand and retail data analysis.

• Managed conflicting or overlapping demands from marketing and leadership stakeholders when developing end-to-end marketing plans.

• Help develop the global LEGO brand marketing plan, connecting strategy, consumer insight and marketing effectiveness.
• Turn analysis into clear narratives and choices that support end-to-end marketing planning.
• Contribute to scenario planning and connect different priorities into a coordinated marketing plan.
• Help PMD leadership make informed choices on marketing opportunities, priorities and long-term investment areas.

If you’ve worked in a role where you developed end-to-end marketing plans and campaigns, you’ll feel at home here. What matters most is connecting insight, analysis and strategy into plans that teams can act on.

You’ll join a team focused on global marketing planning and creating clarity across interconnected priorities. The work brings together different perspectives across marketing and leadership teams. You’ll present clear narratives, manage projects through different stages and help turn varied inputs into a shared direction. There’s room to shape how the work comes together while keeping long-term growth in sight.

You’ll help bring greater clarity and coordination to global marketing planning, connecting insights with clear choices. As the team’s focus develops over the next 12–18 months, you’ll contribute to scenario planning and stronger narrative building. Working closely with marketing and leadership stakeholders, you’ll help turn complex inputs into comprehensive marketing plans.

Here is what you can expect:

We offer enhanced paid leave options for those important times.

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace will be the office, store or factory specified in this advert.

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and…