Director, Influencer & Creator Marketing

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beautyat an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

The Director, Influencer and Creator Marketing will spearhead the creation and execution of a comprehensive influencer and creator marketing strategy across all digital platforms for e.l.f. Cosmetics and Skin. This individual will lead a team dedicated to revolutionizing our influencer and creator approach, and strategically developing an influencer marketing framework that dramatically enhances brand reach, build strong relationships and super fans, driving Earned Media Value (EMV) to #1 position in ALL of beauty, engagement and building a strong affiliate program.

• Strategic Leadership: Develop, own, and implement an influencer and creator marketing strategy across all digital platforms to optimize engagement, build strong relationships and super fans, reach, EMV, new user acquisition, and brand growth.
• Team Management: Directly oversee and manage all aspects of the influencer and creator marketing teams, including influencer relations, collaborations, partnerships. Building a team that will support East/West and across the country all levels of influencers and creators.
• Campaign Execution: Lead the creation and execution of integrated digital marketing campaigns, leveraging original content, user-generated content (UGC) working with social, public relations (PR) and paid media to support new product launches, core products, collaborations, and partnerships. Work closely with internal teams such as PR, eCommerce, National Retail Team, and e.l.f. stores and all channels to ensure a cohesive approach.
• Influencer Relations: Bring an established network of influencers and creators to drive long-term, meaningful success for e.l.f. Cultivate new influencer relationships and foster collaborations with key beauty, lifestyle and entertainment influencers and creators, developing compelling partnership ideas that boost brand reach and EMV.
• Content Integration: Oversee the integration, approval, and deployment of digital content that tells compelling brand stories working with social team across all social media platforms, that aligns with strategic vision, and meets engagement, user acquisition, and growth targets.
• Target Setting & Reporting: Set revenue leaning into affiliate program, EMV, and growth targets for campaigns and launches. Monitor and report on these metrics, adjusting marketing and spending plans as needed to achieve targets. Provide actionable insights and recommendations based on integrated marketing results.
• Budget Management: Manage and achieve budget targets…