Copywriter

# Copywriter Inspired Thinking Group (ITG) Limited, Birmingham Apply on Inspired Thinking Group (ITG) Limited's site  Check my CV against this job Posted:
5 days ago

Contract:

permanent

Listed on:
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See who else sponsors this job: visas granted, employers that sponsor it every year and payRead from the advert, the Home Office register and the Immigration Rules. Whether you can be sponsored also depends on your own circumstances, such as your age and visa history. This is information, not advice.## About the job About the role

The Copywriter is responsible for creating distinctive, engaging and effective copy and creative ideas across a wide range of customer touchpoints, helping brands develop a recognisable voice and connect meaningfully with their audiences.

This is a hands-on creative role, combining strong conceptual thinking with excellent writing craft. You’ll take briefs from initial idea through to execution, working across campaigns, social, digital, CRM, content, print and physical environments.

You’ll understand how a strong central idea can translate across multiple channels, and how tone, structure and storytelling need to flex depending on where and how customers encounter a brand. From a campaign line or social idea to a CRM subject line or piece of retail copy, you’ll know how to make every word earn its place.

Working closely with Senior Designers, Creative Directors, strategists, social and production teams, you’ll contribute ideas as well as words. You’ll be comfortable developing concepts independently and in partnership with designers, presenting your thinking and responding constructively to creative direction.

Experience working with well-known B2C retail or consumer brands is important, alongside a strong understanding of contemporary culture, social and how modern brands communicate.

What you’ll be doing

Copywriting & Creative
- Develop strong creative concepts and copy from initial brief through to final execution.

- Write clear, compelling and distinctive copy that reflects a brand’s personality and connects with its audience.

- Develop campaign ideas, headlines, scripts, social concepts, brand copy, CRM, digital content and customer communications.

- Work confidently within established brand tone-of-voice guidelines while identifying opportunities to evolve and strengthen how a brand communicates.

- Adapt ideas and writing intelligently across different channels, audiences and moments in the customer journey.

- Understand the difference between simply adapting a message and creating specifically for the channel.

- Work closely with designers and Creative Directors to develop, challenge and strengthen ideas.

- Maintain consistently high standards across both major campaign briefs and fast-turnaround communications.

- Edit and refine copy with excellent attention to grammar, consistency, clarity and tone.

Social & Digital
- Bring a strong understanding of social-first creative and copywriting.

- Develop ideas and copy that feel native to different social formats and environments, rather than simply translating campaign messaging into social posts.

- Understand how tone of voice can flex across social while remaining unmistakably part of the…