Manager Digital Experience

Home Made, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

2. We believe in technology as an enabler

3. We’re driven by helping customers attain better outcomes

This position is part of the Home Made team.

Home Made is an approved aged care provider dedicated to improving its customers' lives by empowering older people to self-manage their service providers with the assistance of our clinical and customer support teams.

Our transformative technology platform helps thousands of people retain choice and control by allowing them to create unique support plans that meet their specific needs and optimise their funds.

By working at Home Made, you can play a crucial role in helping older people maintain their independence and live fulfilling lives in their own homes. You’ll be joining a team that is passionate and dedicated to making a meaningful difference in the lives of others.

To find out more, visit

Are you a digital growth leader who knows how to turn marketing investment, customer insights and digital experiences into measurable business results?

We're looking for a Manager, Performance & Digital Experience to lead Home Made's digital acquisition, search strategy, conversion optimisation and website experience.

Reporting to the Head of Marketing, you'll help shape our digital growth strategy, setting priorities and guiding performance across paid media, SEO, emerging AI-led search and conversion rate optimisation (CRO). You'll ensure Home Made is visible wherever prospective customers are searching, while continually improving the digital journeys that help them understand their options and take the next step.

This is a strategic leadership role that combines commercial thinking, analytical problem-solving and digital expertise. You'll lead a small team and agency partners, bringing together the right people, insights and capabilities to improve marketing efficiency, strengthen conversion and drive sustainable customer acquisition.

You'll have the opportunity to shape how Home Made approaches digital growth, influence investment decisions and make a meaningful difference in a purpose-driven organisation.

• Develop and lead Home Made's performance marketing and search strategy across paid search, paid social, display, SEO and emerging Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) opportunities.

• Own media planning, budget allocation, channel priorities and performance targets, ensuring investment is aligned with business objectives and acquisition goals.

• Oversee campaign performance across digital channels, identifying opportunities to improve efficiency, reach the right audiences and deliver stronger acquisition outcomes.

• Lead our SEO agency relationship, setting priorities and ensuring activity delivers meaningful improvements in search visibility, traffic quality and acquisition.

• Work closely with Brand and Content to strengthen creative, messaging and search opportunities that improve visibility and customer engagement.

• Own Home Made's CRO and website optimisation roadmap, identifying opportunities to improve usability, customer understanding and conversion.

• Set priorities for experimentation across landing pages, forms, messaging, calls to action and key digital journeys.

• Use customer behaviour, funnel analysis and testing insights to identify barriers and deliver measurable improvements.

• Set the strategic direction…