Assistant Director, Marketing

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus.

Remote work arrangements are limited in accordance with University policy.

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Pay Range $67,500 - $75,000

Exempt

Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Full-time

Not Applicable

This person is a key member of the Newhouse School’s communications team and an integral contributor to its enrollment strategy .They develop, implement and evaluate integrated digital content strategy to strengthen Newhouse’s applicant pool, support recruitment goals and target key audiences within a One University framework. With deep knowledge of best practices in content strategy and marketing, this person drives awareness and engagement across Newhouse’s marketing channels.

The role grows web traffic/social reach with engaging digital content to support distinct needs of undergraduate and graduate audiences, moving students through the enrollment recruiting funnel.

This person follows brand guidelines and coordinates with the Division of Communications and Marketing on the university’s global content calendar. They have expert knowledge of SEO and web analytics, monitor content performance using analytics reporting tools and provide regular recommendations to admissions and graduate program leadership. This person has expertise in generative AI optimization. They work within established university brand standards, governance (digital/social media) and approach to identify, write and edit volumes of content, and direct production of web, video, social and digital projects in support of Newhouse recruitment goals.

• Bachelor’s degree in communications, marketing or a related field is expected, as is a strong understanding of academic communications and college admissions marketing.
• Minimum of five years professional experience in marketing communications and website content management with increasing levels of responsibility is required, including HTML editing and best practices for SEO , UI, UX and analytics tools and technologies.
• Experience managing projects and working in a collaborative environment is a must.
• Experience managing people is preferred.

• Relevant work demonstrating strategic thinking, engaging style, command of language.
• Superior writing/editing skills (samples required) with emphasis on writing for web, social media, advertising, video.
• Demonstrated ability to juggle multiple projects, stay organized, meet deadlines, produce quality work, work independently or on team.
• Excellent interpersonal communication, collaborative nature.
• Project management/initiative/follow-through.
• Understand how graduate applicants (career changers, working professionals, international students, current undergraduates) decide differently from first-year students.
• Experience with web…