Head of Marketing & Digital , WATERPIK

Waterpik™ is an iconic oral-health brand with more than 60 years of innovation and professional credibility. Founded in 1962 and headquartered in Fort Collins, Colorado, WATERPIK pioneered the water-flossing category and today remains the #1 brand of water flossers. In 2017, Church & Dwight acquired WATERPIK for approximately $1 billion, its largest acquisition by dollar value and a significant addition to its growing oral-care portfolio.

Today, WATERPIK is one of Church & Dwight’s seven Power Brands and a priority for continued investment and growth, with access to the capabilities and resources of the broader enterprise. The brand benefits from growing consumer interest in oral health across generations and combines a strong foundation in clinical science and professional recommendation with broad consumer awareness, product innovation, and performance.

WATERPIK is now entering an exciting next chapter. Building from its strong market position, the business is focused on modernizing the brand for a new generation of consumers and strengthening its digital and omnichannel presence. With the backing of Church & Dwight, WATERPIK has an opportunity to build on its strong foundation and shape the next era of growth for the brand.

The Head of Marketing & Digital Growth will serve as the senior architect of WATERPIK’S consumer growth agenda and a key member of the WATERPIK leadership team. This leader will own global brand strategy and U.S. marketing execution, with a broad mandate spanning brand strategy, digital growth, portfolio and innovation, consumer insights, professional influence, CRM, and organizational capability.

The core objective is to strengthen and extend WATERPIK’s category leadership by modernizing the brand for younger, digitally oriented consumers while preserving its trusted clinical authority and professional credibility and helping drive broader consumer adoption.

This leader will sharpen consumer segmentation and portfolio architecture, strengthen professional-to-consumer conversion, accelerate digital discovery and conversion across Amazon and retail, and translate consumer insight into innovation, packaging, and compelling product communication.

This is not a traditional brand communications position or a standalone digital role. It is an integrated business leadership position spanning brand, digital growth, consumer experience, portfolio and innovation. The successful candidate will combine classic consumer-brand leadership with deep digital growth fluency and the commercial judgment to operate with a general-manager mindset.

Working closely with Sales, eCommerce, Engineering, R&D, Finance, Supply Chain, international markets, and Church & Dwight enterprise capabilities, this leader will move comfortably between strategy and execution, personally drive critical work, and build a high-performing organization that operates with speed, accountability, collaboration, and financial discipline.

• Hybrid:
  This is a hybrid role based in Fort Collins, CO and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

• Partner with the General Manager and leadership team to shape WATERPIK’s long-range growth strategy, annual priorities, and investment choices.
• Operate with a general-manager mindset, balancing long-term brand health, revenue growth, market share, profitability, organizational capability, and return on investment.
• Bring a fact-based point of view on consumers, competition, channels, technology, and emerging market shifts.
• Translate strategy into clear priorities, resource…