Digital Strategist

The Digital Strategist works closely with Backtalk Detroit's Lead Digital Strategist to develop and execute smart, intentional digital marketing strategies across our client accounts.

This is a hands-on, client-facing role that brings together strategy, creativity, and execution. You'll help connect what our clients want to accomplish with how they show up online, developing and managing marketing initiatives across social media, email, digital advertising, and other relevant channels.

Working alongside our Lead Digital Strategist, you'll contribute to the development of Digital Marketing + Advertising Strategies, lead content strategy and planning for assigned clients, collaborate with our creative team, evaluate performance, and bring fresh ideas and recommendations to the table as client needs evolve.

Social media is a big part of this role, so we're looking for someone who knows their way around a content strategy, can confidently manage accounts, and has the creative instincts to make content people actually want to engage with. We're also looking for someone who sees the bigger picture and understands how social connects to everything else we're doing in digital marketing strategy.

This role is for you if you're strategically minded, chronically online, culturally aware, organized, and comfortable working with clients and creative collaborators. Most importantly, you can connect what a brand wants to accomplish with what it should actually say, make, publish, measure, and improve.

Position Type: Part-time

Schedule: 20 hours/week with the potential to grow alongside our client roster

Work Arrangement: Hybrid — Detroit, MI

Note:

The Backtalk Detroit team works in-office Mondays, Tuesdays, and Thursdays.

Office: Backtalk Detroit, 1533 Cadillac Blvd., Suite 202, Detroit, MI 48214

Compensation: $30/hour

Reports To: Lead Digital Strategist

Start Date: ASAP

This is a hybrid role combining remote work with in-person collaboration at Backtalk's Detroit office, client locations, content shoots, and events. Candidates should be based in Detroit or the surrounding area and have reliable transportation for local work.

Hours will vary based on client needs and active scopes. Most work takes place during Backtalk's standard office hours,
Monday–Friday, 9:30 AM–5:30 PM ET.

Some client engagements also include structured evening and weekend coverage. When assigned, extended coverage takes place within defined windows and is agreed upon in advance:
Monday–Friday, 5:30–9 PM ET and Saturday–Sunday, 10 AM–3 PM ET.

Occasional out-of-state travel and overnight stays may be required for client meetings, content production, events, and other project needs. Travel will be planned and communicated in advance.

The Digital Strategist is expected to contribute across the full scope of Backtalk's Digital Marketing + Advertising services, working within their expertise and collaborating with the appropriate specialists and team leads.

The role owns assigned strategy, planning execution, client communication, and ongoing optimization responsibilities, while the Lead Digital Strategist owns overarching strategic direction, department standards, and final authority on major strategic decisions.

Support the Lead Digital Strategist in developing Digital Marketing + Advertising Strategies, contributing to discovery, audience research, competitive analysis, and channel recommendations.

Translate client business objectives into actionable marketing priorities, content initiatives, and measurable goals.

Develop and refine channel-specific strategies across organic social media, email, website content, search, and other relevant digital touchpoints.

Contribute to strategic roadmaps and implementation plans, considering…