Integrated Campaign Manager at Unit Skilled Worker Sponsor

Job Title:

Integrated Campaign Manager

Employer:

Unit 4
Job Type: Remote

Location:

United Kingdom
Salary/Rate:
Not Specified
UK Skilled Worker Visa Sponsorship:
Available

• Plan, execute, and optimise multi-channel, multi-region marketing campaigns for the Professional and Business Services segments.
• Drive brand awareness, customer engagement, sales pipeline growth, and revenue.
• Manage the end-to-end campaign lifecycle, from strategy and planning to execution and performance analysis.
• Collaborate with Product Marketing, Field Marketing, Digital Marketing, Creative, Business Development, Customer Success, and Sales teams.
• Translate market insights into content campaigns addressing industry challenges and customer needs.
• Develop integrated campaign strategies aligned with Unit4’s growth objectives, market trends, customer insights, and competitive intelligence.
• Define campaign objectives, messaging frameworks, content requirements, and success metrics.
• Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets.
• Manage campaigns across websites, email, social media, digital advertising, webinars, analyst programmes, PR, events, account-based marketing (ABM), and customer advocacy programmes.
• Coordinate campaign activities across global and regional teams.
• Develop campaign assets, toolkits, messaging guides, and activation plans to support the buyer journey and field execution.
• Align campaigns with target accounts, sales pipeline priorities, and territory plans.
• Support lead management, campaign attribution, and sales handoff processes.
• Serve as a go-to-market expert for the Professional and Business Services sector.
• Collaborate with Product Marketing and PR agencies to develop thought leadership content and industry narratives.
• Manage campaign budgets and monitor performance across the marketing funnel.
• Track engagement, Marketing Qualified Opportunities, pipeline contribution, influenced revenue, and return on investment (ROI).
• Analyse results, optimise campaign effectiveness, and present insights and recommendations to stakeholders.

• Experience marketing to Professional Services, Business Services, SaaS, or ERP audiences.
• Strong B2B marketing experience, particularly in integrated campaigns, demand generation, or industry marketing.
• Proven success delivering campaigns that generate measurable pipeline and revenue growth.
• Experience collaborating with sales teams and supporting account-based marketing programmes.
• Ability to work across different countries, cultures, and time zones.
• Strong campaign planning, project management, communication, and stakeholder management skills.
• In‑depth understanding of demand generation strategies and buyer journeys.
• Data-driven mindset with strong analytical and problem‑solving abilities.
• Ability to combine strategic thinking, content creation, and hands‑on campaign execution.
• Comfortable working in a fast‑paced, global environment.
• Experience using AI tools such as Copilot or Claude.
• Familiarity with ABM platforms such as 6sense.
• Experience with campaign reporting and dashboarding tools.
• Understanding of marketing automation, audience segmentation, and multi‑channel campaign delivery.
• Willingness to undergo security clearance for certain customer projects involving sensitive data.
• Ability to provide criminal record declarations, proof of identity, right‑to‑work documentation, and employment history where required for security checks.

• Flexible paid time off policy.
• Remote working opportunities.
• Global Wellbeing Days.
• Professional development opportunities, including access to tools, guidance, and career growth resources.
• Opportunities to learn from talented colleagues, role models, and mentors.
• Safe, inclusive, and supportive working environment.
• Employee Resource Groups open to all employees.
• Sustainability initiatives through the Environmental, Social, and Governance (ESG) strategy and Act4
  
  Good programme.