Brand Activation Manager - FMCG Promotions

Our client, a leading innovator in the FMCG sector, is seeking a creative and results-oriented Brand Activation Manager to join their marketing team. This is a fully remote position, allowing you to work from anywhere within South Africa. You will be responsible for conceptualizing, developing, and executing impactful brand activation campaigns and promotional activities that drive consumer engagement, build brand loyalty, and ultimately boost sales.

This role requires a deep understanding of consumer insights, a flair for creative execution, and a proven ability to manage projects from ideation to completion. We are looking for a passionate individual who can translate marketing strategies into memorable brand experiences. This remote role offers immense flexibility and the opportunity to significantly influence brand perception.

• Develop and execute innovative brand activation strategies and promotional plans that align with brand objectives and marketing calendars.
• Conceptualize and manage engaging in-store, experiential, and digital activation programs.
• Collaborate with the marketing team, agencies, and cross-functional departments to ensure seamless execution of activation campaigns.
• Manage the budget for all brand activation activities, ensuring cost-effectiveness and maximizing return on investment.
• Analyze the effectiveness of activation campaigns through relevant metrics and provide post-campaign analysis and recommendations.
• Source and manage relationships with external agencies, suppliers, and vendors involved in activation execution.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Stay abreast of emerging trends in consumer engagement, experiential marketing, and promotional activities within the FMCG landscape.
• Identify opportunities for grassroots marketing and community engagement initiatives.
• Coordinate logistics and operational aspects of promotional events and activities.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in brand activation, event management, or promotional marketing, preferably within the FMCG industry.
• Proven experience in developing and executing successful consumer-facing campaigns.
• Strong creative thinking and ideation skills.
• Excellent project management and organizational abilities, with a keen eye for detail.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Strong communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
• Experience in managing budgets and negotiating with vendors.
• Ability to work independently and manage multiple projects simultaneously under tight deadlines.
• Must be adaptable, proactive, and possess a passion for creating memorable brand experiences.

• Fully remote work flexibility across South Africa.
• Competitive salary package.
• Performance-based bonuses.
• Opportunities for professional growth and skill development in marketing and brand management.
• Exposure to a wide range of innovative FMCG brands.
• Collaborative and supportive virtual team environment.
• Access to cutting-edge marketing tools and platforms.