PR & Communications Manager; Remote

Position: PR & Communications Manager (Remote )
PR & Communications Manager
Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

PR & Communications Manager
Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B. We’re the go‑to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

The Role
The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership - while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Key Responsibilities

Develop, refine, and present strategic communications plans aligned with business objectives

Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions

Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs

Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers

Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles

Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships

Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant

Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.

Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence

Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy

Contribute to new business proposals and client presentations as a subject matter expert

What You Offer / Qualifications

4-7 years of experience in PR and communications

Strong written and verbal communication skills with a flair for creativity

Agency experience required; B2B or B2B tech experience strongly preferred

Demonstrated track record of earning meaningful media coverage

Strong media relationships and the ability to build new ones quickly

Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content

Ability to translate complex B2B narratives into sharp, compelling pitches and stories

On the pulse of industry news and trends across media and social media

Comfort using AI tools to sharpen research, targeting, and workflows

Willingness to travel to visit clients on an as-needed basis

Continuously strengthen PR expertise through proactive independent learning

Bachelor's degree in public relations or communications preferred

What Success…