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Content Marketer
Job Description & How to Apply Below
Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques.
GSTS is building a team to support the continued development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join our team and make the world safer and greener for all.
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ROLE
The Content Marketer position is a strategic, hands-on role responsible for developing compelling content that supports GSTS's growth objectives across marketing, sales, and brand awareness. The successful candidate will translate complex maritime intelligence and technology concepts into clear, engaging content that resonates with target audiences across the commercial, defence, and public-sector markets.
This role will report to our fractional CMO with a dotted line to our COO, and work closely with the revenue team, product leaders, subject matter experts, and external partners to support demand generation, brand positioning, and thought leadership initiatives.
KEY RESPONSIBILITIES
Develop and execute a content strategy aligned with GSTS's business, product, and revenue goals
Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces
Translate technical and data-driven concepts into accessible, audience-focused content
Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging
Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts
Manage and maintain website content, ensuring clarity, consistency, and SEO best practices
Coordinate content to support events, product launches, announcements, and PR initiatives
Track content performance and contribute to reporting on engagement and lead impact.
EXPERIENCE & QUALIFICATIONS
Proven experience in content marketing, content writing, or a similar marketing communications role
Strong writing and editing skills with a keen eye for clarity, tone, and structure
Experience creating B2B content, particularly for technology, data, or enterprise audiences
Minimum 5 years of experience in defence, security, maritime, or operational environments, including at least 3 years of direct experience in the defence & security sector
Ability to manage multiple projects and deadlines simultaneously
Comfort working with subject matter experts to distill complex information into clear messaging
Familiarity with SEO fundamentals and content performance measurement
Experience working with CMS platforms, AI, Canva and other marketing tools.
BONUS POINTS
Degree or Diploma in Marketing, Communications, Journalism, Business, or a related field
Experience supporting sales enablement or demand generation initiatives
Experience with Maritime Domain Awareness, AIS, or SAR data
Background in ISR, intelligence support, or operational analysis environments
Experience producing reports or briefings for government or defence audiences
Proficiency with CRM and marketing platforms (e.g., Salesforce, Mailchimp)
COMMENTS / SPECIAL CONSIDERATIONS
Candidates must pass a criminal background check and provide two professional references.
All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.
WHAT WE OFFER
GSTS is focused on attracting unique, diverse perspectives that help drive the global maritime industry forward. Our compensation is comprised of the following:
Competitive salary and PTO
100% employer-paid health and dental benefits for you and your family
Annual HSA/FSA allotment
Access to virtual mental and physical health professionals
Annual professional development spend
One-time tech allowance
WHY WORK WITH US?
Remote-first culture:
Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options.
Have a meaningful impact:
Join a dynamic environment where your contributions directly influence our products and company growth.
Collaborative team:
Be part of a small, agile team that values…
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