Social Content Strategy Manager

ABOUT US Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers. We’re proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around.

We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.
United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence:
Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. California Privacy Notice

We’re looking for a highly strategic and innovative Social Content Strategy Manager to lead IPSY’s commerce and 360 social strategy. Reporting to the Director of Social and managing two direct reports, this person will own our monthly social planning while leading commerce social initiatives end-to-end. This is a true strategic partner to the Director of Social and cross-functional stakeholders, someone who is a leader in the room, pitches bold ideas fearlessly, builds plans and decks independently, and brings a strong command of content performance reporting and KPIs.

This is a hybrid position based in the Los Angeles, CA area and blending onsite and remote work. Candidates MUST reside in the Los Angeles / Santa Monica area.

• Act as a strategic partner to the Director of Social and cross-functional teams including Brand Marketing, Creative, Production, Growth, Brand Partnerships, and Commerce, aligning social strategy to business objectives
• Partner closely with the Director to build social and community strategy for 360 marketing initiatives and campaigns
• Own the 360 planning process, mapping out months of content in advance in partnership with the broader marketing team
• Manage and develop direct reports, providing mentorship and setting a high bar for creative and strategic output
• Represent the social team in cross-functional meetings, confidently presenting ideas and points of view

Content & Campaign Planning

• Lead the content strategy and planning for marketing campaigns, and build social plans independently, with minimal need for oversight
• Partner with the Editorial Lead to identify proactive and reactive content opportunities and drive editorial social strategy
• Set the standard for which content formats and hooks drive engagement and deliver against team KPIs
• Stay immersed in culture and social trends while bringing original, independent thinking rather than simply following trends
• Own commerce social strategy across key commerce initiatives, defining priorities for organic social channels
• Act as the social lead in cross-functional Commerce meetings, and provide our channel leads with strategic direction and briefs
• Define key KPIs for commerce campaigns specific to each social channel and report performance back to the…