Content Strategist
El Paso, El Paso County, Texas, 79901, USA
Listed on 2026-11-05
-
Marketing / Advertising / PR
Digital Marketing, Ecommerce, Marketing Communications, Social Media Marketing
Ampli Sell is a full-service e-commerce growth partner helping brands scale on Amazon and Tik Tok. We're a lean, fast-moving agency and we're building out our sales and marketing engine, which means we need someone who can turn what we know into content that reaches the right people.
The RoleAs our Content Strategist, you'll own Ampli Sell's content presence end-to-end, from strategy and ideation through execution and analysis. You'll develop a point of view on what our audience cares about, build a consistent publishing cadence across channels, and create content that generates awareness, trust, and inbound leads.
You’ll work closely with our founder to extract insights from sales conversations, client work, and market trends, and turn them into content that is genuinely useful to e-commerce brand owners. That means owning the full content lifecycle: ideation, briefing, production coordination, distribution, and performance reporting.
This is a builder role. You'll have ownership over the processes and tools that shape how Ampli Sell shows up in the market.
What You Get To Own- Develop and manage a content calendar across Linked In, You Tube, Tik Tok, Twitter/X, social media, and email
- Lead and personally execute long-form content strategy — articles, newsletters, lead magnets, and VSLs — while also guiding short-form social
- Write polished, on-brand content yourself
- Transform founder input, videos, call notes, and campaign learnings into content that resonates with e-commerce brand owners
- Define and maintain Ampli Sell's voice and messaging across all channels
- Coordinate with a contracted video editor for raw editing; you own strategy and distribution
- Build and optimize lead magnets and email sequences that move prospects through the funnel
- Own content performance reporting across channels: traffic, engagement, lead attribution
- Use data to identify what’s working, double down on it, and cut what isn’t
- Proactively bring new content ideas to the table based on market signals, competitor activity, and performance trends
- 3+ years in a content strategy or content marketing role, ideally at an agency or fast-growing startup
- Proven track record leading long-form content strategy and executing it yourself. Portfolio required
- Strong command of both long-form and short-form content, and how they work together to drive awareness and inbound leads
- Experience with sales-oriented copy and outreach. You understand what messaging converts and you use that lens when writing
- Experience owning a content calendar and hitting a consistent publishing cadence
- Analytical mindset; you’re comfortable in the data and use it to make decisions
- E-commerce, Amazon, or DTC experience is a major plus
- Fluent in AI tools and knows how to use them to move faster, while keeping the output sharp, human, and on-brand
- Self-directed and proactive; you bring ideas, you don’t wait for them
- Experience at a marketing or e-commerce agency
- Experience with founder-led content
- Familiarity with tools like Webflow, Hub Spot, or similar CMS/CRM platforms
- Health, dental, and vision insurance
- PTO and paid holidays
- Flexible remote work environment
- Ground-floor opportunity to own a key function at a growing agency
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).