Head of Marketing & Mindshare

• This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.

Below is what we need you to do. The how is up to you:

Lead the marketing function:
Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact

• Build marketing strategy:
  Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare
• Build market awareness and mindshare:
  Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
• Own distribution:
  Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Own category leadership:
  Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of Genie AI:
  Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound:
  Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
• Create memorable moments:
  Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
• Champion storytelling:
  Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
• Measure and improve mindshare:
  Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time
• Stay hands-on:
  Roll up your sleeves when it matters most. Whether launching products, creating campaigns or speaking at industry events, you'll lead by example rather than from the sidelines

• Cycle to work scheme
• Get free plants, gadgets, food & more with our employee benefits platform
• Join our (rather terrible) music band!
• Give to charity with pre-tax payroll giving
• Work with all the latest apps and technologies
• Outdoor hiking trips
• Top of the line Mac Book Pro or Air
• Generous home office budget
• Personal training budget
• Regular knowledge sharing sessions with experts
• Subscription to The Lawyer
• Unlimited business or technology books
• Unlimited holiday
• Team dinners & pub evenings
• Regular meditation and wellbeing sessions
• Private Healthcare
• Work from home or in the office

Experience leading and developing marketing teams

Experience building marketing strategy

Experience managing cross-functional stakeholders

Comfortable moving between leadership and hands-on execution

Experience scaling marketing within high-growth SaaS or AI companies

Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community

Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership

Exceptional storytelling, communication and relationship-building skills

Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership

Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity

Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences

Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources

Ability to operate both strategically and tactically in a high-growth startup environment