Senior Marketing Manager- REMOTE

The Sr. Marketing Manager, US and Canada (USCAN) leads regional marketing, owning the deployment, management, and performance of integrated online and offline campaigns. Partnering with USCAN sales and global marketing teams at all levels, this critical role plans and executes measurable, high-impact campaigns for Life Sciences, Diagnostics, and Reproductive Health customers and drives disciplined lead follow-up from generation through qualification, conversion, and booked revenue.

If you are a strong marketing leader with exceptional collaboration skills who thrives in a fast-paced, high-expectation environment and can build a high-performance regional team, we look forward to meeting you.

Responsibilities span three areas:
Marketing and Commercial Partnership, Campaign Management and Optimization, and Leadership and Team Management.

• Bring deep understanding of business objectives, market dynamics, sales needs, and customer insights to marketing planning; collaborate with Global Marketing Strategy to develop and refine an aligned plan that meets USCAN objectives, with clear audiences, channel strategies, KPIs, and budget allocated by performance and priority.
• Generate customer, local market, and campaign performance insights from voice of customer, approved AI tools, enterprise reporting, internal data, and external sources; turn them into actionable recommendations for USCAN sales and upstream marketing teams to optimize the plan and improve results.
• Use AI-enabled productivity tools to accelerate research, ideation, synthesis, and insight generation while ensuring accuracy, data governance, and appropriate human review.
• Partner with Marketing Strategy, Content & Messaging, Brand & Creative, Marketing Operations, and Channel teams to plan, set up, launch, and optimize USCAN campaigns and product launches for effective regional go-to-market activation.
• Prepare and present USCAN marketing performance in commercial operating reviews, sharing campaign results, market insights, and actions taken and underway to improve engagement, lead quality, pipeline contribution, and revenue impact.

Lead the USCAN marketing team to ensure:

• Timely setup and deployment of integrated campaigns from the aligned USCAN marketing plan, including SEM, ABM, webinars, social media, email, and in-person and virtual events; coordinate final launch details, including approvals and budgets, with upstream, creative, and channel teams.
• Tracking marketing leads through regular communication with sales managers and representatives to ensure timely follow-up and accurate disposition.
• Active campaign optimization for greater ROI, using marketing analytics tools to analyze campaign, channel, and funnel KPIs and generate actionable insights to optimize campaigns and investment.
• Sharing performance by audience, content, message, channel, lead conversion, pipeline contribution, and realized revenue with upstream and channel marketing partners to improve future messaging, customer journeys, and channel performance.
• Management of all campaign workflows, calendars, resources, dependencies, and approvals in Workfront and Asana, with high standards for execution, documentation, compliance, and on-time delivery.
• Active management of the marketing budget, including updating spend forecasts and actuals tracking with adherence to all budget deadlines, to maximize program budget utilization—including T&E—within quarterly and annual caps.
• Contribution to Tier I and leadership of Tier II USCAN events in line with global event guidelines, including partnering with Sales to define the Tier II audience and portfolio merchandising plan, defining event…