Marketing Manager- B2B

Make an impact by bringing B2B marketing campaigns to life across North America, connecting professional medical and Sci Tech audiences with digital products that support their work, learning, and research.

As Marketing Manager, North America
-B2B
, you'll play a hands-on role in executing integrated marketing campaigns, delivering impactful on-campus and field events, and supporting the Sales team to generate qualified leads and drive product awareness across the United States and Canada.

Working closely with the Associate Marketing Director (AMD), the Senior Marketing Manager, and the North America Sales team, you'll turn campaign briefs into engaging, measurable marketing activity. From university roadshows and industry trade shows to digital campaigns and targeted email programs, your work will help strengthen customer engagement, support new business development, and contribute to pipeline growth.

This is an execution-focused role where attention to detail, collaboration, and the ability to deliver at pace make a tangible difference to commercial success.

This role is remote position, and open to applicants authorized to work for any employer within the United States.

• You’ll bring energy, creativity, and precision to every campaign and activation, ensuring marketing plans translate into effective execution and measurable results.
• Bringing campaigns to life:
  Delivering multi-channel B2B marketing campaigns that build awareness of our professional medical and Sci Tech digital products and engage the right audiences.
• Connecting marketing with Sales:
  Working in close partnership with the North America Sales team to support priority accounts, deliver timely MQL handoffs, and equip Sales colleagues with the right messaging and collateral.
• Creating meaningful field experiences:
  Executing engaging on-campus events, university roadshows, trade shows, institutional open days, and professional association activities that strengthen customer relationships and uncover new opportunities.
• Making data count:
  Tracking campaign performance, monitoring channel-level results, and providing accurate reporting that helps the AMD understand progress against agreed KPIs.
• Delivering with agility:
  Managing multiple campaigns and events simultaneously, coordinating agencies and internal stakeholders, and ensuring activities are delivered on time and within budget.
• Driving continuous improvement:
  Using campaign insights and performance data to identify opportunities for optimization and improve the effectiveness of future marketing activations.
• Your success will be measured by the quality and timeliness of execution, the effectiveness of field and digital activity, the accuracy of campaign reporting, and your contribution to MQL pipeline generation and Sales support.

Execute field and on-campus marketing events (30%)

• Deliver field marketing events across the United States and Canada in partnership with the North America Sales team, including trade shows, university roadshows, institutional open days, and professional association events.
• Own the Sales-facing elements of event delivery, including messaging, pre-event briefings, stakeholder alignment, and post-event follow-up.
• Work closely with the Event Manager, who supports event logistics, to deliver a seamless end-to-end event experience.
• Support new business development and existing customer engagement through relevant, well‑executed field activations.

Partner with Sales to support pipeline generation (25%)

• Collaborate daily with the North America Sales team to align marketing execution with territory priorities, target accounts, and commercial objectives.
• Attend regular Sales meetings to stay…