Marketing Manager

At McGraw Hill we create best-in-class, next-generation learning solutions that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize an educator's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

McGraw Hill, a leading provider of digital and print educational resources, is looking for a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting courses within our Higher Education division.

• Reporting to the Director of Marketing, the Marketing Manager will own the go-to-market strategy and execution for the Business Law, Taxation, and Upper-Level Accounting portfolios within McGraw Hill's Business, Economics, and Computing team.
• You will play a critical role in driving digital growth by developing differentiated positioning, designing thought leadership and demand-generation campaigns, building relationships with instructors and other customers, creating high-impact events and marketing materials, and delivering sales enablement that supports adoption, retention, and revenue goals.

This is a remote position open to applicants authorized to work for any employer within the United States.

• Develop and execute comprehensive, strategic go-to-market plans for the assigned portfolios in coordination with product, sales, customer success, digital solutions, and other integrated team partners.
• Own customer-facing marketing campaigns, including email communications, webinars, events, and website presence.
• Develop differentiated portfolio positioning and messaging aligned with the Connect platform strategy, and ensure it is communicated effectively to faculty, administrators, sales teams, and other target audiences.
• Execute both virtual and in-person marketing initiatives, managing timelines and deliverables across multiple campaigns simultaneously.
• Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives across the assigned portfolio.

• Provide sales support and enablement for internal teams and customer-facing partners, equipping them to communicate the value of Connect and the assigned course solutions.
• Develop internal and external sales, training, and marketing resources that help the organization promote the assigned portfolio, respond to customer and representative inquiries, and address adoption barriers.
• Conduct customer- and internal-facing presentations, product demonstrations, and trainings on a regular basis in both live and virtual environments.
• Train and support the sales team through virtual and in-person sessions, communicating product positioning, messaging, and updates to help drive adoption and revenue growth.

• Build relationships with instructors, authors, subject-matter experts, and professional organizations to gather market insight and strengthen portfolio advocacy.
• Gather feedback from college faculty, sales teams, and customers to monitor market trends and emerging needs.
• Identify and evaluate digital product, content, and service opportunities that address instructor and student needs across Business Law, Taxation, and Upper-Level Accounting courses.
• Collaborate with portfolio teams to recommend product enhancements, new products, and feature improvements based on market and customer intelligence.
• Analyze market trends, customer needs, competitive activity, and potential growth opportunities, and contribute to market research, portfolio planning, and product development.

• Use performance, funnel, and customer data to guide decisions, optimize marketing programs, and share best practices across the team.
• Manage competing priorities with attention to detail, responding effectively when urgent sales or adoption challenges require an immediate shift in plans.
• Balance strategic planning with hands-on execution to consistently meet deadlines and, when needed, turn projects around quickly.

• Minimum 3-4 years of client-facing marketing, product marketing, and/or sales or customer success experience.
• Demonstrated experience developing go-to-market plans, portfolio positioning,…