Campaign and Growth Manager

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The Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The ideal candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities.

Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at the company.

• Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Develop comprehensive campaign briefs that provide clear direction and expectations for execution teams
• Define campaign channel strategies and determine how each channel will support campaign objectives
• Track and evaluate leads and marketing generated leads generated through events and measure performance against investment
• Own marketing strategy for events and trade shows, including planning, promotion, lead generation activities, and post-event follow-up
• Develop and test new lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conduct post-campaign analysis and document performance results, learnings, recommendations, and successful strategies
• Use campaign performance data and testing results to guide investment decisions and resource allocation
• Identify underperforming campaigns, channels, audiences, offers, and funnel stages and implement necessary optimizations

• 2- 3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
• Proven track record of developing and managing lead generation campaigns with measurable results
• Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies
• Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing
• Ability to develop marketing strategies aligned with business objectives and performance targets
• Experience managing campaign budgets and evaluating performance against spend
• Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active
• Experience with campaign tracking, UTM management, attribution reporting, and performance measurement
• Ability to lead testing, experimentation, and continuous improvement initiatives
• Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
• Required Tools:
  Workday, SharePoint, Bloom growth, Marketing Automation Platforms, Email Marketing Platforms, Analytics and…