AVP Dental Marketing

Role Summary/

Purpose:

We are looking for a driven and creative marketer to help us grow the Care Credit patient finance program in Dental industry.  This role will deliver strategy, influence and leadership as well as manage multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices within the market expansion growth pillar of the Dental industry. Using channels such as digital, social, events, in-office merchandising, and direct mail.  

The role will collaborate with internal leadership, industry thought leaders, partnership leaders, industry publishers, and key media outlets to educate and drive awareness and adoption of the Care Credit program.

Our Way of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the Care Credit program utilizing email, direct mail, social, and digital channels

Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers

Develop, own and influence strategic initiatives for Growth Market segments, including industry leading trade shows

Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers)
Manage industry B2B paid advertising (print and digital)
Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and trade shows

Innovate and execute offers, pricing and promotions with sales & finance

Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings

Presentation development and delivery to both internal and external leadership audiences

Manage budget including forecasting and tracking

Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing

Prior B2B and B2B2C marketing experience3+ years experience in the healthcare, credit card or financial services industries2+ years of experience with marketing campaign development and management and partnering with creative agencies

Desired Characteristics:

Experience with Dental Industry Business to business marketing experience Strong working knowledge of multi-channel marketing campaigns, including email, social media marketing Creative and quantitative thinker

Experience interpreting and leveraging data to determine the success of a marketing campaign Experience managing creative agencies, research or analytic partners Able to translate data insights into actionable recommendations and programs Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis

Able to work in a fast-paced, complex, environment and manage multiple projects  Collaborative team player with ability to influence across all levels of organization Excellent verbal and written communication and presentation skills Grade/Level: 10

The salary range for this position is 75,000. USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will…