Social Media Content Coordinator; PT; Remote

Are you always ahead of the latest social media trends and passionate about brand storytelling? At Vanguard College Prep, we are seeking a detail-oriented Social Media Content Coordinator to manage and elevate our digital presence across all social channels. In this role, you will plan, create, and schedule daily engaging content across all our social channels. You will craft eye-catching visual and video assets, manage community interactions, and analyze post performance to drive measurable growth and engagement while fostering meaningful connections with our online community.

• Starting Compensation: $16.00 - $19.00 depending on education, experience, and skill.
• Work from home, occasional commute
• Flexible Schedule
• Career growth opportunities

• Content Creation & Curation
• Short-Form Video Production:
  Script, film, and edit vertical videos for Tik Tok, Instagram Reels, and You Tube Shorts using mobile editors like Cap Cut or desktop tools like Adobe Premiere Pro.
• Graphic & Visual Asset Design:
  Create static graphics, carousel posts, infographics, and story assets using Canva, Photoshop, or Illustrator.
• Copywriting:
  Draft engaging captions, call-to-actions (CTAs), video scripts, and post copy tailored to each platform's distinct tone and audience.
• Brand Voice Maintenance:
  Ensure all visual design choices, messaging, and tone strictly follow established brand guidelines.
• Planning & Scheduling
• Editorial Calendar Management:
  Build and maintain weekly/monthly content calendars aligned with product launches, marketing campaigns, and seasonal events.
• Content Scheduling:
  Upload and schedule posts across platforms (Instagram, Tik Tok, Linked In, X, Facebook, Pinterest, Youtube) using scheduling platforms
• Cross-Functional Coordination:
  Collaborate with internal teams as needed to gather assets and information for upcoming posts.
• Community Management
• Active Daily Engagement:
  Monitor active feeds and inbox messages daily to respond to comments, direct messages (DMs), and mentions.
• UGC Curation:
  Identify user-generated content (UGC), engage with creators, and coordinate permissions to repurpose high-performing posts that apply to our brand.
• Customer Support Routing:
  Flag customer complaints, technical issues, or public relations risks appearing on social channels and route them to support or leadership teams.
• Analytics & Reporting
• Analytics & Reporting:
  Track key performance indicators (KPIs)-reach, impressions, engagement rates, follower growth, click-throughs, and conversions and compile regular performance reports with actionable insights to optimize strategy.
• Trend Identification:
  Research viral audio clips, trending video formats, and emerging platform features to pitch timely content opportunities.
• Competitor & Industry Monitoring:
  Benchmark channel performance against industry trends and key industry competitors to refine publishing schedules and post styles.

• Education:
  
  Bachelor's degree or higher
• Work Experience:
  
  A minimum of 2 years of hands-on experience managing social media accounts, producing digital content, and/or coordinating organic social campaigns for a brand, business, or agency.
• Communication
  
  Skills:
  
  Ability to write clear, engaging post copy, short hooks, and clear calls-to-action (CTAs) that match a brand's specific voice and tone.
• Analytical
  
  Skills:
  
  Ability to read social media platform insights (engagement rate, reach, impressions, click-throughs) and turn metrics into actionable content adjustments.
• Work Setup:
  Reliable high-speed internet connection and a professional, distraction-free workspace suitable for video content production
• Tech Proficiency:
  Strong proficiency with Google Workspace, social media platforms for posting content, and video editing…