M&BD Advisor – Intellectual Property; IP

Keen to become part of a truly global, collaborative team of professionals? Your journey begins here.

London

Marketing and Business Development

We have a well-established global Marketing and Business Development (M&BD) and Communications department, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas: including practice M&BD, clients and sectors, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital;

and campaigns and projects.

Our IP practice is a globally recognised and market-leading practice, with the combined talent of more than 400 lawyers and specialists – solving our clients most important issues across IP counseling, transactions, and litigation. In today’s innovation-driven economy, intellectual property is more than a legal asset – it’s a strategic advantage. Our global IP team is trusted to protect, commercialise, and enforce IP rights at every stage of the business lifecycle.

35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office,please contact a member of the recruitment team to discuss further.

This position requires an enthusiastic M&BD Advisor to support the M&BD activities across the IP practice in our EMEA region. This will include working closely with IP lawyers across our EMEA offices with ad hoc support on global projects and initiatives– a broad remit across some fast-paced and exciting areas of law.

The role will encompass a range of business development and marketing activities including: pitching and credentials; client targeting and cross-selling; client / sector and competitor analysis; profile raising and marketing campaigns, including directory submissions, digital and online content (intranet; social media and website), and BD evaluation and reporting. You will also act as an advisor for your internal clients, being an interface with other parts of the firm to ensure seamless and timely service delivery in areas such as marketing communications, event organisation and research and analysis.

This role is integral in helping to:

• Maximise our opportunities to grow our revenues from existing and prospective clients across the practice.

• Raise the firm’s profile and position within our key markets.

• Leverage and coordinate our people, knowledge, and resources in an effective and efficient manner.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.

The role will involve ensuring a structured approach to delivering the full range of M&BD capabilities across the practice, including:

• Supporting the execution of M&BD and IP practice projects (e.g., SOP processes, CV review, credentials review, directories support) – management, delivery, regularly monitoring, and reporting on progress.

• Support line-manager and senior IP M&BD leaders on business development planning, including client / sector / competitor analysis, evaluation, and reporting.

• Client events / webinars / conferences / sponsor ships – project management, delivery, regularly monitoring, and reporting on progress.

• Pitches and Credentials – prepare, format and source content as required.

• Social media and external comms –…